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Over the summer, Fat Tire partnered with legendary skate brand Vans for a limited-edition release of collab cans and packaging. KAMP worked with Fat Tire to develop an attention grabbing, co-branded campaign appealing to the like-minded folks at the cross section of FT’s core audience and younger fans aligned with the Vans lifestyle.

Knowing that TikTok viewers are consuming content differently, KAMP tailored our assets using a platform-relevant approach. A beer can POV concept put the collab product front and center within lifestyle and skate scenes, while an epic fingerboard video edit gave a nod to skate film tropes.

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Collage-based artwork has long represented the DIY connective tissue & rebellious spirit of both Fat Tire and Vans. Drawing from this shared brand DNA, KAMP combined, layered, and juxtaposed elements pulled from lifestyle & in-studio photo shoots as a way to bring product to the forefront.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Riegel

Editor: Martin Riegel

Sound: TH3RD Sound

Production: KAMP

Post: KAMP

April 2024

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After two impactful teasers, the world of Oakley’s Future Genesis officially begins here. Launched with a :90 short film produced in collaboration with animation studio PSYOP, “Chapter 1” provides an origin story for Oakley’s new brand heroine, Maxine Fearlight. Audiences are dropped in the middle of a harsh environment and witness the influences and tension that Maxine’s journey will build upon into the infinite future. 

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In addition to the jaw-dropping film, a variety of additional visual materials were created from the 3D assets. From blockbuster worthy film posters, to the first ever detailed looks at concept and future product, there was enough world building and easter-eggs to keep the Oakley fan community intrigued and speculating about what comes next.

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While all characters and environments received significantly updated design and apparel details, special attention was paid to the newly introduced character of Sasha, Maxine’s mother. Apparel and footwear was custom designed for the character to work seamlessly with the “butterfly” concept glasses that feature continuously color-shifting lenses.

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In an expansion of Future Genesis from the screen to the page, KAMP teamed up with world renowned publisher Dark Horse Comics to translate "Chapter 1" into traditional comic form. The partnership allows us to greatly extend the storytelling in future full-length issues, reaching new audiences and exploring the world of Future Genesis through narrative and world-building.

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"Step Into The Next Chapter
of Oakley's Future"




"Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss"




"Oakley's 2024 will be back
to the future"

PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: HANZOHANZO; Hans-Christoph Schultheiss

Animation Studio: PSYOP

Comic Book Publisher: Dark Horse Comics

Production: KAMP

Post: KAMP

May 2024

THE BEGINNING OF A BRAND NEW FUTURE FOR OAKLEY

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Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand adidas Originals, a collaboration yielding a range of new products and short films with storytelling at its core. To launch the exclusive collection, KAMP worked alongside Glover's Royalty Collective to give superfans first access and a physical space to explore DG's cinematic offerings. 

KAMP took over a mansion in the Los Angeles neighborhood of Silver Lake and crafted a story-driven experience inspired by five short films directed by Glover himself, immersing guests in an intimate evening that incorporated product seeding and elements of theater.

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150 guests were invited to the mansion to step into a recreation of Glover's cinematic world. Each room was a build-out of a set from one of the five films, enhanced with sound, smell, and other sensory design meant to extended and deepen the narrative. 

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Seeding presented a moment for storytelling as well. Guests received their own pair of the exclusive sneaker collab and were invited to lace up before entering the mansion. Each room featured a variety of materials inspired by the short films meant to add wear and tear to the shoes — red clay, paint splatter, a honey-like substance, moss, and dirt — actualizing Glover's vision of "symbolic initiation" and the philosophy that shoes should be worn. 

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Art Department: Brett Hess & Katy Baldwin

Video: Superimpose

Production: KAMP

Post: KAMP

April 2019

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KAMP partnered with Oakley on an innovative and boundary-pushing new brand direction: Future Genesis. In the first tease of this long-term, ongoing narrative, we see how the past inspires the future with the reappearance of Max Fearlight. As a foundational character from Oakley's origins, we used Max as the starting point of a new, cinematic universe that is expanding into the next generation with the introduction of Max’s daughter, Maxine.

In collaboration with the Oakley brand, KAMP is developing the story of Future Genesis in real-time, with ambitions stretching years into the future. This massive undertaking includes naming, story development, scripting, character design, poster creation, and production oversight for a narrative that will soon be expanding into multiple chapters of films, comic books, and consumer activations.

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Max’s character design represents Oakley’s distinguished history, wearing muted and industrial tones along with a version of the iconic Medusa helmet. He is a living archive of Oakley’s innovation, acting as the foundation to a future built upon the past.

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As a new hero in the Oakley universe, Maxine’s design embodies a fusion of past and present with a nod to a more hopeful future. She is drawn to the wonders and unknowns of the outside world with optimism and the pursuit of meaningful connections. This character and her associated qualities serve as a muse for a new direction of the Oakley brand and are reflected in all touchpoints, from product design to brand communications. 

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"There's a Bright Future Ahead of Us, and Oakley's Got Us Covered"

"Oakley Teases a New Look for the Brand With Launch of Future Genesis"

"OAKLEY - FUTURE GENESIS | COMPLEXCON(VERSATIONS)"

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To inform internal Oakley teams of this radical new “Future Genesis” direction, we built out a user guide to communicate both the nuanced and sweeping shifts in philosophy suggested by these characters and the narrative. Structured like a technical manual, this guide provides all of the tools and insight necessary for a successful brand-wide implementation of a complex new set of ideas.

ART DIRECTION / CONTENT CREATION / DEVELOPMENT / PARTNER MANAGEMENT / PROTOTYPING / UI / UX

Creative Agency: KAMP

Animation Studio: Revenant

Production: KAMP

Post: KAMP

December 2023

VISIONS OF THE FUTURE,
WRITTEN FROM ECHOES OF THE PAST

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KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.

KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.

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The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT

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To announce PetSmart delivery on Uber Eats KAMP designed and built the Best Pet House Ever; a larger than life pet house furnished with the ultimate selection of PetSmart product and $1M worth of promo codes for delivery on Uber Eats.

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Every product could be purchased via a listing on Zillow. For the first time on the platform, we made the 3D tour experience shoppable, so guests could explore every inch of the house, clicking on PetSmart products to reveal daily deals and promos for delivery on Uber Eats.

To create awareness for the Zillow listing, we announced it on paid social and created an IRL open house in NYC inviting media and the most-loved pets on the internet to take the tour.

Pet owners captured organic content of their pets exploring every room, discovering treats, and showcasing the numerous amenities and delights throughout the house. Our influencer content strategy sustained attention post-launch to drive continuous traffic to the shoppable Zillow listing.

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The playful, immersive experience created buzz and excitement across social. Shoppers spent an average of nearly three minutes on the listing, resulting in a significant increase in sales on Uber Eats.

ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PHOTOGRAPHY / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Ali Roberto

Set Construction: Acme Studios, Matchless

Production: KAMP

Post: KAMP

September 2023

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At the beginning of 2023, Fat Tire rebranded their iconic beer, targeting an overall younger audience with a new focus on drinkability, and the rejection of "hustle culture." KAMP partnered with Fat Tire to create a year-long brand campaign that brings these values into the modern world, tonally and visually.

KAMP created a series of brand films and social assets where everyday folks listen to sage advice from a Fat Tire can; encouraging them to opt out of the hustle and bustle and just do less.

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As a part of the "Listen to Beer" campaign KAMP shot and delivered a suite of narrative, lifestyle, and product-focused photography. These assets were used throughout our design system, and applied to billboard and wild posting executions across major cities.

ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / POST PRODUCTION / PRODUCTION (FILM + PHOTO)/ PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Reigel

Photographer: Frankie Carino

Set Design: Jordan Kronquist

Color: Ryan Berger

Sound Design: Th3rd Sound

Music: KAMP

Stylist: Charlotte Patterson

Production: KAMP

Post: KAMP

April 2023

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BIGFACE came to us to help launch their brand and introduce this quality product to the masses. We worked closely with Miami Heat's very own Jimmy Butler, and his creative team, to bring this brand to life and share excitement with coffee lovers across the country.

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We crafted a social strategy and design aesthetic to help launch the BIGFACE brand across owned channels. Maintaining the personability and connection of Butler’s brand, we shared BIGFACE’s origin story by teasing mood and R&D social content from coffee sourcing trips with Jimmy and the crew. 

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Throughout the duration of the Miami Open, we worked with the brand to design and build three unique BIGFACE-branded café experiences within the iconic Hard Rock Stadium. Custom drinks and blends were available for attendees; fueling the festivities each day.


We conceptualized and developed one-of-a-kind premium seeding kits featuring exclusive merch and everything needed to brew a warm cup of BIGFACE coffee. These roadkits traveled across the country, encased in stunning silver Rimowa cases, delivered directly to friends of the brand and fellow coffee lovers.

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ACTIVATION  / ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Digital Direction & Development: Romance

Photographer: Ill Gander

Seeding Kit Fabrication: Chris Hawthorne Studios

Branding: Brandmonger

Production: KAMP

Post: KAMP

May 2021

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Amazon Music is all about fans. During the summer of 2023 the streaming platform reached out to KAMP to craft a festival experience that breaks through the clutter and delights audiences at select 2023 music festivals. Showing up on the ground at Stagecoach and Outside Lands, we created LIVE moments that gave fans unprecedented access to the music and artists they love.

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We turned heads at Outside Lands with a reflective exterior and custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful astera-lit hallway leading into a memorable, music-filled experience that took over the 3-day festival.

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Fans got a chance to rub shoulders with their favorite artists during meet & greets and interview sessions with Bars & Nuggets host Bimma Williams.

ARTIST APPEARANCES

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Stagecoach attendees enjoyed the official festival livestream in our striking, technicolor build. Interactive touchpoints throughout the space kept fans engaged with perks and upgrades to enhance their festival experience.

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Points of interaction throughout included exclusive merch giveaways at custom designed UX screens, Country music artist meet & greets, VIP pass giveaways, and unlimited pics in the Amazon Music LIVE photobooth.

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION/ PROJECT MANAGEMENT

Creative Agency: KAMP

Art Department/Build: Hawthorne Industries

Photobooth/Robotic Arm Vendor: Sharingbox

Production: KAMP

Post: KAMP

Summer 2023

IGNITING FANDOM AT YOUR FAVORITE FESTIVALS

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Season 2 of the Showtime teen drama Yellowjackets finds the cast in dire straits, fighting for survival with a frosty wilderness backdropping their descent into mental and physical decline. For SXSW 2023, we invited guests to “Camp Yellowjackets,” a campy experience that draws on the show’s themes of dark humor and survivalism.

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CAST IN ATTENDANCE

With replica set builds and exploration-themed programming, guests were transported to the world of Yellowjackets, cementing the experience as a clear standout amidst the competitive SXSW market.

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Guests explored the camp at their own pace. They tasted mushroom tea at a foraging station, threw an axe at target practice, got their camp portrait taken, and explored the many details and easter eggs in the cabin. Food & beverages were served by butchers in “bloody” aprons, creating additional in-world storytelling that nod to the dark humor of the show.

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ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Set Design: Brett Hess & Katy Baldwin

Production: KAMP

Post: KAMP

March 2023

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Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.

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A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.

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ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Jimmy Marbles

Set Design: Todd Davis

Music: Dana Buoy

Stylist: Anna Roth Milner

Production: KAMP

Post: KAMP

February 2023

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For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life. 

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Photographer: Zach Lewis & Trippe Davis

Sound: Chip Sloan

Color: Jake Buff

Production: KAMP

Post: KAMP

February 2023

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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

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The Topps 2023 Series 1 cover featured Seattle Mariner and 2022 American League Rookie of the Year, Julio Rodríguez. To leverage his cover star status, we created The J-Rod Show, a humor-focused campaign that captures Rodríguez’s charisma and channels the joy of the card-collecting hobby.

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.