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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

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A compelling message narrated by one of Netflix’s youngest stars, closes in a powerful scene inspired by an iconic moment in black entertainment history.

Kamp was tasked with creating a coming-out moment for Netflix’s Strong Black Lead initiative, establishing it as not just a social presence, but a larger movement powered by Netflix that could truly disrupt Hollywood and change media for the better. 

A recreation of “A Great Day in Harlem” becomes “A Great Day in Hollywood” to launch Netflix’s @strongblacklead.

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The iconic 1958 photograph “A Great Day in Harlem” by Art Kane featured 57 influential jazz musicians on the steps of a Harlem brownstone. 40 years later, we recreated the moment, picturing 47 of Netflix’s Black talent on a back lot at Universal Studios to showcase the diversity and creativity of their Black creators.

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FEATURED TALENT

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION

Creative Agency: KAMP

Director: Lacey Duke

Director of Photography: Malik Sayeed

Photography: Kwaku Alston

Production Company: Pretty Bird

Editorial: Arcade

Music: Beacon Street Studios

June 2018

CREATING A MOVEMENT WITH STRONG BLACK LEAD

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Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.

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A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.

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ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Jimmy Marbles

Set Design: Todd Davis

Music: Dana Buoy

Stylist: Anna Roth Milner

Production: KAMP

Post: KAMP

February 2023

ALLBIRDS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.