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To launch the IVY HEART collection, we immersed audiences in the campaign storytelling of good fortune, joy, and love of every kind with unforgettable moments in New York City and Los Angeles.


Leading up to New York Fashion Week, we transformed the iconic lobby of the Brooklyn Museum into an exhibition-style showroom. Statuesque mannequins were styled throughout to highlight the mix/match versatility of the collection - across gender, personal style, function, and form, alongside shoppable product displays, a 30-foot film wall, and countless photographable moments. 

The first half of the event gave NYC-based adidas Creators Club members the first opportunity to shop the collection ahead of the official drop. While the evening’s Friends and Family launch party brought influencers, press, stylists, and friends of Ivy Park together for an evening of fashion and inclusive love. DJ Mez Monty played a live set as guests toured the showroom, selected gifts from the collection, and captured content in their looks. The event culminated with a performance by Violet Chachki featuring customized IVY HEART pieces.

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Following the NYC activation, we took the campaign to the streets of LA over Super Bowl weekend with a guerilla-style OOH stunt. Our mobile unit street team showed up at 7 locations across Santa Monica, Hollywood, and DTLA projecting IVY HEART campaign content at takeover scale on landmark building facades.

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CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT / OOH

Creative Agency: KAMP

Production: KAMP

Post: KAMP

February 2022

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Luca Guadagnino’s WE ARE WHO WE ARE is a celebration of self. Through a series of digital activations and social media touchpoints we worked to connect our audience through the ethos and discovery of contemporary youth culture.

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Ahead of the premiere of Luca Guadagnino’s WE ARE WHO WE ARE we distributed kits to an extensive list of icons and personalities who have contributed to youth culture through their work and online presence. Inside the kit were two products that invited the recipient to internalize the themes within the series; a limited edition Eckhaus Latta tee and BIG DATA (TM) USB drive.

Working with designer and iconoclast, Caleb Flowers, we adapted his BIGDATA(TM) download concept into a physical USB. A zine-like curation filled with gigabytes of original imagery, video, music and other digital ephemera from the series’ talent and a selection of contemporary creators all responding to the questions ‘Who Are You?’ The USB was sent out in seeding  and given away to the public for free through a microsite.

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We tapped NYC fashion house Eckhaus Latta to design a limited edition run of their iconic Lapped Tee emblazoned with their own words around self-identity. The shirt was intended as a canvas for artists to create representations of who they are. We then asked five artist to rework the shirt: Jan Gatewood, Nathalie Nguyen, Left Hand LA, Rian Phin, and Nicole McLaughlin.

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"Chloë Sevigny is hosting an NTS Radio show  – and she’s taking requests"
-DAZED

In partnership with cult mainstay, NTS Radio, we programmed a five episode coming-of-age radio series. Each episode features a member of the show’s cast or crew, taking a deep dive into the themes of the show and parallels between their characters and their real life experiences. Episodes ranged from an interview with the music supervisor Robin Urdang, to Chloë Sevigny reading fan-submitted love stories.

FEATURED TALENT

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

Collaborators: NTS, Eckhaus Latta, Caleb Flowers

September 2020

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ENCAPSULATING CONTEMPORARY YOUTH CULTURE FOR LUCA GUADAGNINO'S HBO SERIES

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With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience.

The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.


Fans couldn’t get enough of the viral-worthy talent mash-up, heightening the existing excitement of Ja and Ant playing against each other in round one of the NBA Playoffs.

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The meal boasted an unprecedented number of Popeyes signature sauces with a tender for each. Select cities also included a mini-sauce-holding-hoop to dunk them in. And as an ode to the dunk contest, the Most Dunkable Meal was 50% off during the campaign window.

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To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.

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To drive PR and awareness we sent influencers and basketball fans the full meal, the mini-sauce-holding-hoop, and in case things got too saucy, a bib.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / SOCIAL ACTIVATION / TALENT MANAGEMENT


Director of Photography: Allison Anderson

JA MORANT AND ANTHONY EDWARDS TEACH THE ART OF THE DUNK

UBER EATS X POPEYES: MOST DUNKABLE MEAL

SOCIAL LAUNCH

SEEDING KIT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.