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Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

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Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

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We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

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To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

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LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

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In February of 2018, 18,000 attendees gathered for a moment in adidas history: 747 Warehouse St., a 2-day sport and culture festival for All-Star Weekend.

Historically, All-Star Weekend has catered to industry insiders, keeping out the people who genuinely love the game and the culture with high ticket prices and VIP guest lists. 747 Warehouse St. sought to democratize All-Star Weekend, creating a first-of-its-kind brand experience that embraced the community and provided multiple touchpoints to create alongside the brand. 

We lead the charge in crafting this moment, bringing together the best of basketball, music, and sneaker culture.

"An All-Star Event in L.A. Illustrates the Next Level of Consumer Engagement"
-Architectural Digest

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An interconnected series of immersive brand experiences provided an exclusive look behind the scenes of adidas innovation. Guests made appointments for a guided warehouse tour of adidas’ most innovative product and rich brand history, a work in progress fostering a two-way conversation between adidas and creators.

An innovative RFID commerce system was employed to allow guests to enter shoe raffles without interrupting various experiences. With over 94,000 raffle entry scans and close to $1M in sales, the custom 747 Warehouse St RFID raffle-to-purchase program made for a seamless commerce experience for guests to access the 14 exclusive drops throughout the event. Guests scanned their event wristbands at beacons placed throughout brand installations for the chance to purchase rare 747 products. SMS notifications were then sent out to raffle winners and directed to cash out at designated kiosks. Love the shoe, swipe the beacon, win the raffle, purchase the product.


360 Programming allowed attendees to interact with the culture’s most influential artists and musicians.

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A head-to-head basketball showdown between Team Snoop and Team 2 Chainz dominated the Pharrell Human Race court, while pickup games and dunk contests took over auxiliary courts with cameos from elite athletes and celebrities.

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Icons of culture discussed their process at #TLKS, open-source music and design workshops were lead by adidas Soundlabs and top footwear designers.

A lineup of the most exciting acts in music stole the night with exceptional closing performances by Kanye West and Childish Gambino.

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BRAND STRATEGY / SOCIAL PROGRAMMING / COMMS STRATEGY / EVENT CREATIVE / ART DIRECTION / SPATIAL DESIGN / 3D MOTION / GRAPHIC DESIGN / EVENT PRODUCTION / CONTENT PRODUCTION / INFLUENCER MARKETING / DIGITAL STRATEGY

Creative Agency: KAMP

Production: KAMP

Set Design: Stefan Beckman Studio

Set Construction: Matt Pomerantz, Jet Sets

February 2018

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AN UNPRECEDENTED TWO-DAY FESTIVAL BLURRING THE LINE BETWEEN BASKETBALL AND CULTURE

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A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite offerings from Beyond Meat dishes, delivering a reassuring approval mid-chew.

As the newly appointed Chief Taste Officer, Kim Kardashian leverages her status as an iconic cultural tastemaker to give Beyond Meat her highly sought-after stamp of approval.

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When Kim K does ANYTHING, there’s bound to be critics coming out of the woodwork to invent controversy. In our case, the dark side of the internet invented a conspiracy that our “Taste Consultant” didn’t actually eat the food she was promoting. Just as this story was taking off, we responded with an “outtakes” edit that showed Kim happily eating LOTS of Beyond on set and in between takes. This second edit created an entirely new wave of impressions and kept the campaign in the conversation for an extended news cycle.

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CONSUMER RESEARCH / BRAND STRATEGY & POSITIONING / CREATIVE CONCEPT / VISUAL DIRECTION / DESIGN / CONTENT CREATION / FILM PRODUCTION / TOOLKIT DEVELOPMENT / EDIT & POST PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Director of Photography: Corey Rood

Photographer: Pierre Auroux 

Food Stylist: Paty Winters

Production: KAMP

Post: KAMP

May 2022

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BEYOND MEAT APPOINTS A NEW CHIEF TASTE OFFICER

BEYOND MEAT X KIM KARDASHIAN

THE RESPONSE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.