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Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.

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A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.

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ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Jimmy Marbles

Set Design: Todd Davis

Music: Dana Buoy

Stylist: Anna Roth Milner

Production: KAMP

Post: KAMP

February 2023

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Sort Of is a big-hearted eight-episode comedy that follows the journey of Sabi Mehboob, a Pakistani gender-fluid millennial who finds themself in transition in every aspect of their life. Using the series tagline “The Future Is Theirs” we connected with queer South Asian and QTPOC audiences by platforming the art and stories of non-binary creators.



“I learned long ago that authenticity is a destination, not an orientation. I think people want there to be linear and easy, before & after, then & now, who I was and who I was meant to be. I think it’s more difficult and thorny to accept that we’re always going to be becoming.” -Alok

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JASDEEP (they/them)
MUSICIAN, PHOTOGRAPHER



“I feel like a lot of my evolution has to do with trying to forgive, trying to love, and trying to center joy. I really want people who are in community with me to just know that they have a living heart inside their chest and to just operate with that in mind and radiate that.” - Jasdeep

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SONIA (they/them)
GRAPHIC DESIGNER, PRODUCER



“Being South Asian and raised in the Midwest has been a constant reminder that even within my community or within my identity groups, our experiences are very vast and complex and I hope that my work can serve as a reminder of that, to folks inside and outside my community.” - Sonia

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We commissioned Sonia, aka Raver Jinn, a non-binary South Asian, multi-media artist to create 3 posters exploring themes within Sort Of; intuition, fantasy, & self-reflection. Sonia leveraged their rave design aesthetic to express their perspectives on identity, fantasy, community & environments as portals for self-discovery.

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Our night of community through dance music included live sets from respected DJs within the queer nonbinary and South Asian community. Guests enjoyed a Sort Of branded photo booth as well as free refreshments throughout the night. The sets are archived on NTS’ website for audiences to listen back.


CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Photographer: Guarionex Rodriguez Jr.

Director of Photography: Marlo Henry Magdalene

Illustration: Raver Jinn

Event Collaborator: NTS

Event Producer: Zara Wladawsk

Production: KAMP

Post: KAMP

November 2021

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To reintroduce the iconic 1984 adidas Forum, we connected with the very people creating culture at the ground level across the country. This group of artists, photographers, musicians and tastemakers showed us what makes Forum relevant, within their communities today. By spotlighting the next generation, we positioned Forum as a vehicle for self expression.

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We entrusted the campaign visuals to a roster of photographers and image makers already creating impactful work in their respective communities. This resulted in a range of bold, candid, and original images used across adidas Global, Foot Locker, and JD Sports.

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Amira Green / Baltimore
Darryl Brown / Toledo
Devin Williams/ Detroit

Tyrell Hampton / NYC
Adam Jason Cohen / Chicago
Nine8 Collective / London

Shiori Ikeno / Tokyo
Celina Rodriguez / LA
Alina Tsvor / Chicago

KEY CITY COLLABORATORS


As an extension to the campaign Forum Fridays was created to share perspectives and spark conversation in a talkshow-style series on Twitch. Broadcasted every Friday for 7 weeks, Forum Fridays inspired young creatives, around the digital space, to express themselves and shape the conversation around art, process, and equity.

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BRAND STRATEGY / CREATIVE CONCEPTING / CONTENT CREATION / LIVE STREAMING CONTENT DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2020

May 2021

ADIDAS ORIGINALS: FORUM

CAMPAIGN & CONTENT CAPTURE

FORUM FRIDAYS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.