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FAT TIRE x VANS

FAT TIRE x VANS

VANS FOR YOUR HANDS

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Over the summer, Fat Tire partnered with legendary skate brand Vans for a limited-edition release of collab cans and packaging. KAMP worked with Fat Tire to develop an attention grabbing, co-branded campaign appealing to the like-minded folks at the cross section of FT’s core audience and younger fans aligned with the Vans lifestyle.

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Knowing that TikTok viewers are consuming content differently, KAMP tailored our assets using a platform-relevant approach. A beer can POV concept put the collab product front and center within lifestyle and skate scenes, while an epic fingerboard video edit gave a nod to skate film tropes.

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Collage-based artwork has long represented the DIY connective tissue & rebellious spirit of both Fat Tire and Vans. Drawing from this shared brand DNA, KAMP combined, layered, and juxtaposed elements pulled from lifestyle & in-studio photo shoots as a way to bring product to the forefront.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Riegel

Editor: Martin Riegel

Sound: TH3RD Sound

Production: KAMP

Post: KAMP

April 2024