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In 2019, we worked in collaboration with Beyonce’s Parkwood team to create a disruptive end-to-end campaign & digital strategy to shoot and launch the inaugural collection from adidas x Ivy Park. Our strategy revolutionized the way adidas approaches digital launches and resulted in a 48hr sellout.


For the launch, we placed our campaign at the front and center of each entry point of adidas.com-Homepage.

During the waiting room experience, we teased the entire collection with a video lookbook showcasing all of the products modeled by Beyoncé.


To showcase all of the captured content, we created a larger than life premium bound zine that would later become one of the most coveted pieces of each drop.


To tease the collection, we created a disruptive and highly anticipated Seeding moment using custom rolling racks filled with apparel and footwear, all of which were hand delivered to the doorsteps of Brand fans and supporters.

UX/UI / CONTENT / DEVELOPMENT / PROTOTYPING

Creative Agency: KAMP

Production: KAMP

Director: Jenn Nkiru

Campaign Photographer: Ryan McGinley

Director of Photography: Arnau Valls

Post: Parkwood Entertainment

January 2019

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REVOLUTIONIZING DIGITAL LAUNCHES WITH THE BIGGEST PARTNERSHIP IN CULTURE

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In 2016, we partnered with adidas to introduce AlphaBOUNCE to the market as the first adidas running shoe to exist at the intersection of sport and culture.

Through a series of dynamic campaigns, we collaboratively expanded the consumer’s interest in running past its traditional demographic. Our team established the AlphaBOUNCE as a shoe not just for runners, but for athletes who need to run to train, employing a more training-lifestyle-driven approach to its imaging, strategy, and promotion.


American Football wide receiver DeAndre Hopkins fronted the inaugural AlphaBOUNCE campaign introducing this new member to the adidas Running family. Communication touchpoints attracted consumers with the concept of “flow state”, positioning AlphaBOUNCE as the footwear that enables the athlete to reach a zone where confidence, determination and clarity flow as one — creating a sense of limitless performance.

With the opportunity to work directly with adidas’ product design team to create the identity for a brand-new shoe franchise we jumped at the opportunity to develop the sharpest product positioning for a shoe franchise that adidas Running had ever seen.

Gil Scott Heron's legendary track “Running" became the anthem for AlphaBOUNCE’s second act, bringing the story of limitless performance to a wider reach of athletes who run to dominate their sport. This curation of cross-category adidas athletes included: Carlos Correa, Justise Winslow, Moriah Jefferson, and Marcus Peters.

The mantra “Don’t Call Me a Runner” lead us into the world of imagining athletes running in and around their zones of sport, where lines of sport provided a graphic thread throughout our films and corresponding photography.

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Run the Game reinforced AlphaBOUNCE as the game-changing running shoe designed to give athletes the edge they need to control their field of play. This expansive globetrotting effort captured adidas athletes on their respective fields of play across the globe.

Athletes included Gareth Bale (Madrid, Spain), Damian Lillard (Portland, OR), Caroline Wozniacki (New Orleans, LA), Beauden Barrett (London, UK), Florencia Galarza (Portland, OR), James Harden (Houston, TX), Landon Collins (New York, NY), Ning Zetao (Bejing, China).

Instinct brought the rapidly growing franchise into the future to tell a dynamic story. The campaign highlights AlphaBOUNCE’s latest torsion tech system’s many benefits in reaching “flow” state; a realm of determination an athlete channels in moments of seemingly effortless domination.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / 3D DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Photography: Marcus Smith, Kennett Mohrman, Anthony Blasko, Zach Lewis, Neil Dacosta, Jon Humphries, Adam Levey

Directors: Michael Johnson, Aaron James

Post: KAMP

Music: Singing Serpent, Gil Scott Heron

June 2016

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LAUNCHING A NEW WAVE OF SPORT PERFORMANCE

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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

“WATCH SCHOOLBOY Q IN THE TRAILER FOR NEW GOLF VIDEO GAME PGA TOUR 2K21.”  
-PITCHFORK

“JUSTIN THOMAS, WWE’S THE MIZ AND MORE STAR IN NEW TRAILER FOR PGA TOUR 2K21.”
-BLEACHER REPORT

“IT’S GO TIME! @PGATOUR2K NOW NOW ON SALE. SEE YOU IN THE GREEN. #SPON”
-JUSTIN THOMAS

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

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A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

2K GAMES: PGA 2K21

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.