The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

adidas Ivy Park Campaign Beyonce

adidas Women's She Breaks Barriers Campaign

adidas 747 warehouse EQT activation

adidas Women's Fearless AF NYC Marathon Karlie Kloss

Uber Eats Shake Shack Jeff Staples Launch

Netflix Strong Black Lead BET Awards Great Day in Hollywood

Cult Classic Magazine Sanchez-Kane

adidas 747 warehouse tour activation WIP

adidas Asterisk H.E.R. Footlocker

adidas Y3 747 warehouse basketball

ASW YEEZY loop1211

adidas 747 warehouse activation future craft 3D printed

Client: Netflix
Project: Strong Black Lead - "A Great Day in Hollywood.


Netflix SBL GDIH Cast Gif

adidas Originals Donald Glover Activation Launch

adidas 747 warehouse activation Pharrell Court

adidas Original Ozweego Pusha T 

Missy VMA Vanguard MTV

Adidas Ivy Park Campaign Beyonce

HBO Betty Show Launch Activation Skateboard 

DG Launch 2019 adidas

adidas running Ultra Boost campaign with Lauren Wasser for Stories of Transformation