Kamp Grizzly is an independent creative agency based in Portland and Brooklyn, with a global community of collaborators and partners.

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The Brief: Tell stories that show running’s transformative power.

The Approach: Kamp found people who challenge our idea of what it means to be a runner, and told their story to inspire more people to lace up and write their own story of running and its power to free us, heal us and change us.

The Work: A run club coach became a father figure to prisoners, an LA model lost both legs but found a new way to live, a soccer player turned a stereotype into unstoppable ambition. The short films were teased and then released through adidas social channels.

adidas running Ultra Boost campaign with Lauren Wasser for Stories of Transformation

adidas Running Ultra Boost Campaign Lauren Wasser 

adidas Ultraboost Stories of Transformation Lauren Wasser

HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

Uber Eats Shake Shack Jeff Staples Launch

Uber Eats Shake Shack Staple Pigeon Design 1

adidas Y3 747 warehouse basketball

adidas 747 warehouse y3

The Brief: Work with adidas Running to help launch the AlphaBounce, 
a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications. 

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, 
a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

[Campaign Video](https://kampgrizzly.com/work/adidas-alpha-bounce?filter=content "Campaign Video")

This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.



adidas Alpha Bounce stadium

adidas Running Kamp Grizzly Alpha Bounce Stadium

The Brief: Own share of voice for All-Star Weekend 2018

The Approach: All-Star Weekend is for industry insiders. People who truly love the game and the culture are kept out by high ticket prices and VIP guest lists. We decided to democratize All-Star Weekend, creating a first-of-its-kind brand experience bringing together the best of basketball, music, and sneaker culture.

The Work: 747 Warehouse St was a 2 day sport and culture festival combining immersive experiences, exclusive sneaker drops, community engagement, and live music performances. The event was attended by over 18,000 consumers and dominated the landscape of ASW 2018.


adidas 747 warehouse EQT activation

adidas 747 Warehouse EQT

Yeezy NBA All Star Weekend 2019 - Tanks Recap

The Brief: Introduce Netflix’s Strong Black Lead during the BET Awards to target a majority black, captive audience.

The Approach: Turn Strong Black Lead into a platform for social purpose. Energize a movement, not a moment.

The Work: A compelling message narrated by one of Netflix’s youngest stars closes in a powerful scene inspired by an iconic moment in black entertainment history.

Netflix Strong Black Lead Great Day in Hollywood-BET-awards

The Brief: Develop a business model and sub-brand for Foot Locker to engage with communities across the country.

The Approach: In response, we developed social action platform. A foundation for change. A blueprint for inspiration and creativity, founded on the pillars of providing access, information and inspiration.

The Work: A logo symbolizing an icon of a change, supported by a brand platform rooted in an expressive color story representing the three strategic pillars. To launch the collective, we created a brand film under one inviting, informative and sincere brand voice.

As we rolled the campaign out, our comms strategy united our ambassadors and general audiences to share how they create change together, selecting community leaders across the country to join the collective.


adidas Asterisk H.E.R. Footlocker

adidas Footlocker Asterisk H.E.R.

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.

[adidas She Breaks Barriers - 15 Sec Commercial](https://kampgrizzly.com/work/adidas-womens-she-breaks-barriers?filter=content "adidas She Breaks Barriers - 15 Sec Commercial")


adidas She Breaks Barriers - Football 

adidas Women's She Breaks Barriers 2018 Campaign

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.


adidas She Breaks Barriers - Nora 

Kamp Grizzly, adidas, and the Yeezy brand set up pop-up lemonade stands around the country to give back to the community.

West was joined alongside his family members, wife Kim Kardashian and his children, North, Saint and Chicago, at the first location aptly situated at The West’s Estate in Calabasas. Partnering up with adidas and families all across America, the lemonade stands were stocked with limited pairs of the YEEZY Boost 700 V2 “Geode.” All proceeds made from the stands went towards National Alliance for Mental illness, a charity chosen by Kanye West himself.

Additional locations popped up over America over the course of the campaign. 

Indianapolis, IN
Missouri, TX
Waterloo, IA
Minneapolis, MN
Alton, IL
West Chester, OH
Belle Fourche, SD
Cedar Rapids, IA

adidas Yeezy Boost - Lemonade Stand Calabasas

The Brief: Celebrate Coming Out Day, October 11th 2020, through meaningful storytelling that creates empathy and generates conversations.

The Approach: We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story.

The Work: Each story was brought to life through mixed media Instagram carousels and stories for @Facebook.


Facebook Groups: National Coming Out Day Chad 

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

adidas Ivy Park Campaign Beyonce Carpet Room

adidas Ivy Park Carpet Room Beyonce

The Brief: Create a branding and communications architecture that the VMA’s could own in 2019 and moving forward. 

The Approach: Bring the VMA’s into the digital world. Design elements reflecting the visual language of news tickers and notifications were combined with GIF-like motion graphics to create a new, dynamic campaign identity to shape the future look of the VMA’s.

The Work: The final result was a delivery of over 300 assets distributed across MTV's digital platforms and broadcast channels.

Missy VMA Vanguard MTV

MTV 2019 VMA's - Missy Elliot

adidas Ozweego PushaT

adidas Original Ozweego Pusha T 

adidas Ozweego King Push

Cult Classic Magazine is a Portland-based collective commissioning 
and publishing creative works across the country.

We use our platform to preserve, promote and support timeless underground creatives who make up the undercurrent of culture. We pull various levers to connect with our audience through print, activations and film, serving as a resource for creators of all kinds to bring their unadulterated visions to life. 

[Visit Cult Classic](https://cultclassicmag.com/ "Visit Cult Classic")