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Presented with the opportunity to launch Oakley's next major innovation in eyewear, we dug into the Oakley archives to uncover what makes the Kato best in class. Inspired by the unique product narrative, we developed an athlete seeding strategy that delivered on the Kato performance benefits while telling the story behind the design.


To build hype and anticipation, we developed a shared moment that built on the mystery, intrigue and excitement around Kato. The shareable Augmented Reality experience allowed members of Team Oakley to unlock a piece of history and share the content with their fans and followers on Instagram. Our targeted seeding strategy resulted in a social campaign celebrating Oakley’s history of innovation and disruptive design.

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The campaign was initiated with tease content that featured a 24 Hour countdown clock hovering above the “locked” pod. The next day, we launched reveal content that synchronized with the pod to create a seamless presentation that delivered on the core product narrative.

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BRAND STRATEGY / CREATIVE DIRECTION / EXPERIENCE DESIGN / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

VR Development: BRDG Studios 

May 2021

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The 2019 VMA's marked the award show's 35th anniversary, making it the ideal moment to open the VMA archives and celebrate the best moments in music, fashion, speeches and celebrities. Taking inspiration from the VMA wordmark, we developed a dynamic identity system that scaled across every touchpoint of the VMA's.

Inspired by moments past, present and future, the VMA arrow mark became the focal point of the campaign, giving viewers a digital remote to navigate. We worked with MTV to select the most noteworthy moments to bring back and teased what was to come at the 2019 awards.

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As a nod to the 35th anniversary moment, we created custom 3D award assets and placed the beloved MTV moonperson at the center of the campaign, creating a scroll-stopping system that built equity in the VMA brand.

After taking to social and broadcast, we scaled the campaign across key cities, print and the red carpet, bringing the history of the VMS's together in a moment to celebrate.

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CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

August 2019

EVOLVING THE CAMPAIGN IDENTITY FOR TV’S BIGGEST AWARDS SHOW

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Kamp was approached to create the visual identity for the 25th annual Webby Awards. For the first online-only awards show, we leaned into the hyper-digital aspect of connection where RGB palettes and glitched imagery were moshed together to celebrate the best of the internet.

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We created a toolkit for the Webby’s + partners to use as a framework while building out all assets for the award show. Our intentionally crafted design DNA provided a guideline to deliver a unified message and aesthetic across all platforms and communications.

BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / DESIGN / PROJECT MANAGEMENT / POST-PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

May 2021

WEBBY AWARDS 2021

TOOLKIT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.