Since launching in December 2018, the She Breaks Barriers initiative has supported professional athletes, identified barriers and co-created solutions in partnership with communities and grassroots programs.
On International Women's Day, Kamp Grizzly created one simple social post. Adidas committed equal pay bonuses to any of its sponsored players on the Women’s World Cup-winning soccer team as their male counterparts.
In March, adidas launched @3StripeLive
, the first-ever globally live-streamed series of girl’s grassroots sports on Twitter. The broadcasts have received more than 6M video views to date, and three more episodes are scheduled for this year.
adidas also partnered with the Global Sport Institute (GSI) at Arizona State University to identify existing barriers to sport for women, examine how to overcome the barriers and explore what these mean for women in sport.