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KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.

KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.

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The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT

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Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

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Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

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We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

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To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

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LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

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BIGFACE came to us to help launch their brand and introduce this quality product to the masses. We worked closely with Miami Heat's very own Jimmy Butler, and his creative team, to bring this brand to life and share excitement with coffee lovers across the country.

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We crafted a social strategy and design aesthetic to help launch the BIGFACE brand across owned channels. Maintaining the personability and connection of Butler’s brand, we shared BIGFACE’s origin story by teasing mood and R&D social content from coffee sourcing trips with Jimmy and the crew. 

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Throughout the duration of the Miami Open, we worked with the brand to design and build three unique BIGFACE-branded café experiences within the iconic Hard Rock Stadium. Custom drinks and blends were available for attendees; fueling the festivities each day.


We conceptualized and developed one-of-a-kind premium seeding kits featuring exclusive merch and everything needed to brew a warm cup of BIGFACE coffee. These roadkits traveled across the country, encased in stunning silver Rimowa cases, delivered directly to friends of the brand and fellow coffee lovers.

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ACTIVATION  / ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Digital Direction & Development: Romance

Photographer: Ill Gander

Seeding Kit Fabrication: Chris Hawthorne Studios

Branding: Brandmonger

Production: KAMP

Post: KAMP

May 2021

BIGFACE

SOCIAL

MIAMI POP-UP

BIGFACE ROAD KIT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.