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To announce PetSmart delivery on Uber Eats KAMP designed and built the Best Pet House Ever; a larger than life pet house furnished with the ultimate selection of PetSmart product and $1M worth of promo codes for delivery on Uber Eats.

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Every product could be purchased via a listing on Zillow. For the first time on the platform, we made the 3D tour experience shoppable, so guests could explore every inch of the house, clicking on PetSmart products to reveal daily deals and promos for delivery on Uber Eats.

To create awareness for the Zillow listing, we announced it on paid social and created an IRL open house in NYC inviting media and the most-loved pets on the internet to take the tour.

Pet owners captured organic content of their pets exploring every room, discovering treats, and showcasing the numerous amenities and delights throughout the house. Our influencer content strategy sustained attention post-launch to drive continuous traffic to the shoppable Zillow listing.

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The playful, immersive experience created buzz and excitement across social. Shoppers spent an average of nearly three minutes on the listing, resulting in a significant increase in sales on Uber Eats.

ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PHOTOGRAPHY / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Ali Roberto

Set Construction: Acme Studios, Matchless

Production: KAMP

Post: KAMP

September 2023

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KAMP was given the opportunity to reveal a once-in-a-lifetime, one-of-a-kind collectors card to the world: The Lebron and Bronny James dual autograph from Bowman 1 of 1. Narrated by Lebron James himself, the card was unveiled at the end of a 60-second film. Lebron tells the Origin of Greatness story by looking at where it all started for him and sharing the distinct origin stories of some legendary first Bowmans; Caleb Williams, Julio Rodríguez, Victor Wembanyama, Caitlin Clark, Bryce Young and Ronald Acuna Jr.

KAMP crafted a set for the film, seen through the mind's eye of our narrator, that reveals the details of this prestigious collector's space. We carefully selected and designed specific corners of the room to align with each athlete and their respective moment of greatness.

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The 1-of-1 Bronny and Lebron James Bowman card is revealed in the final shot of this moment defining brand film, marking a new partnership between Lebron and Topps. This new deal sparked conversation and hype across the digital sphere.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN PRODUCTION (FILM)/ PROJECT MANAGEMENT

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BIGFACE came to us to help launch their brand and introduce this quality product to the masses. We worked closely with Miami Heat's very own Jimmy Butler, and his creative team, to bring this brand to life and share excitement with coffee lovers across the country.

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We crafted a social strategy and design aesthetic to help launch the BIGFACE brand across owned channels. Maintaining the personability and connection of Butler’s brand, we shared BIGFACE’s origin story by teasing mood and R&D social content from coffee sourcing trips with Jimmy and the crew. 

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Throughout the duration of the Miami Open, we worked with the brand to design and build three unique BIGFACE-branded café experiences within the iconic Hard Rock Stadium. Custom drinks and blends were available for attendees; fueling the festivities each day.


We conceptualized and developed one-of-a-kind premium seeding kits featuring exclusive merch and everything needed to brew a warm cup of BIGFACE coffee. These roadkits traveled across the country, encased in stunning silver Rimowa cases, delivered directly to friends of the brand and fellow coffee lovers.

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ACTIVATION  / ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Digital Direction & Development: Romance

Photographer: Ill Gander

Seeding Kit Fabrication: Chris Hawthorne Studios

Branding: Brandmonger

Production: KAMP

Post: KAMP

May 2021

BIGFACE

SOCIAL

MIAMI POP-UP

BIGFACE ROAD KIT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.