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Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.

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FEATURED TALENT

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The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture. 

Check out Behind The Screams for more Don't Run Out BTS.

ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Dan Trachtenberg

Production: Great Guns USA

Director of Photography: Jeff Cutter

Editorial: Little House / David Trachtenberg

Color: Company 3

Music: JSM

October 2022

A SHOPPABLE THRILLER STARRING KEKE PALMER

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A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s Day, Women’s World Cup and International Day of the Girl.

Throughout these four key moments, we launched a campaign across all channels encompassing: broadcast, social led athlete video series, eComm takeover, OOH, retail, partnerships with grassroots organizations, a series of youth sports activations and a Twitter female high school livestream platform, all to serve as proof points to taking action to create real change.


We started with an honest statement of intent. the “dear adidas” letter went up on campus where employees would see it every day, and was accompanied by a company-wide email with the same intention setting message.

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OOH was targeted in key cities: Los Angeles and New York City. Through digital and print placements, the hyper-local campaign called out to neighborhoods and boroughs to join adidas and share their ideas for breaking down barriers to women in sport.

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We sat down with women on the adidas roster to talk about the barriers they are breaking in the industry and beyond. These candid conversations lived on YouTube and social, the collection evolving with the campaign to tell the stories of 16 women from 7 disciplines.

Featured Talent


“adidas Announces Bonus Payout for FIFA Women’s World Cup Winners Equal to Male Counterparts” — Sports Illustrated

We kicked off the Women’s World Cup with a new brand film focused on the inequality for women’s sport media coverage. The film announced a new live streaming platform of Women’s High School Sports on Twitter and new Partnerships with Girls On The Run, ASU Global Sport Institute and Jen Welter’s Girls Flag Football Camp.

The film was followed up by a brand announcement and commitment on Twitter to the winning adidas women’s FIFA World Cup Athletes to receive the same performance bonus payout as their male peers. The final moment announced a partnership with the US Soccer Foundation celebrated with a soccer field day launch event for 120 girls and a commitment to build new pitches in underserved communities.


“We play for a purpose. And that purpose is for the next generation.”
— Chiney Ogwumike, She Breaks Barriers Video Series

On International Day of the Girl, adidas partnered with UP2US Sports to celebrate the launch of their new digital coaching curriculum with an exclusive coaching clinic. The clinic sought to give its 100 attendees the tools and skillset to keep girls in sport. On Oct 12th, adidas partnered with The NY Mayor’s Fund to Advance NYC and invited 50 girls from the city to an exclusive basketball camp.

The camp sought to show girls they belong in sport, and give them the confidence they need to keep playing.


“Each female entrepreneur that enters the community will inspire another wave of women, generating a ripple effect that will radiate through the sports world.” — Fast Company

A 2-day workshop in NYC led by adidas and iFundwomen brought together 9 women entrepreneurs from around the world for panels with adidas athletes and one-on-one coaching from the iFundWomen team to develop a crowdfunding campaign. To their surprise, the women also received financial support from adidas for their businesses.

The workshop participants were joined by a panel of adidas leaders, athletes and spokespeople. Billie Jean King, Jackie Joyner Korsee, Robin Arzon, Jessamyn Stanley, Ally Love and Adriene Mishler shared their intimate journey of their own entrepreneurial endeavors while answering questions and offering advice. The campaign concluded with a commitment for a year long mentorship for each participant with iFundwomen as well as an open call for others to apply to the program by submitting their own industry-changing businesses to then receive similar financial support and coaching.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / ART DIRECTION / DESIGN / EXPERIENCE DESIGN / EVENT MANAGEMENT / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

December 2018

AN ACTION PLAN FOR ADIDAS TO PROVIDE VISIBILITY AND ACCESS TO WOMEN’S SPORTS

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Season 2 of the Showtime teen drama Yellowjackets finds the cast in dire straits, fighting for survival with a frosty wilderness backdropping their descent into mental and physical decline. For SXSW 2023, we invited guests to “Camp Yellowjackets,” a campy experience that draws on the show’s themes of dark humor and survivalism.

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Alexa Barajas
Courtney Eaton
Kevin Alves
Nuha Jes Izman
Samantha Hanratty
Sophie Nélisse
Steven Krueger
Tawny Cypress

CAST IN ATTENDANCE

With replica set builds and exploration-themed programming, guests were transported to the world of Yellowjackets, cementing the experience as a clear standout amidst the competitive SXSW market.

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Guests explored the camp at their own pace. They tasted mushroom tea at a foraging station, threw an axe at target practice, got their camp portrait taken, and explored the many details and easter eggs in the cabin. Food & beverages were served by butchers in “bloody” aprons, creating additional in-world storytelling that nod to the dark humor of the show.

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The Ultimate SXSW 2023 Guide Hottest Panels, Parties And Popups
- Forbes

'Yellowjackets' Pop-Up Coming to SXSW 2023
- Collider

We're Pretty Sure the Barbecue at This SXSW 'Yellowjackets' Pop-Up isn't People 
- Eater Austin

ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Set Design: Brett Hess & Katy Baldwin

Production: KAMP

Post: KAMP

March 2023

SHOWTIME: YELLOWJACKETS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.