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In 2019, we worked in collaboration with Beyonce’s Parkwood team to create a disruptive end-to-end campaign & digital strategy to shoot and launch the inaugural collection from adidas x Ivy Park. Our strategy revolutionized the way adidas approaches digital launches and resulted in a 48hr sellout.


For the launch, we placed our campaign at the front and center of each entry point of adidas.com-Homepage.

During the waiting room experience, we teased the entire collection with a video lookbook showcasing all of the products modeled by Beyoncé.


To showcase all of the captured content, we created a larger than life premium bound zine that would later become one of the most coveted pieces of each drop.


To tease the collection, we created a disruptive and highly anticipated Seeding moment using custom rolling racks filled with apparel and footwear, all of which were hand delivered to the doorsteps of Brand fans and supporters.

UX/UI / CONTENT / DEVELOPMENT / PROTOTYPING

Creative Agency: KAMP

Production: KAMP

Director: Jenn Nkiru

Campaign Photographer: Ryan McGinley

Director of Photography: Arnau Valls

Post: Parkwood Entertainment

January 2019

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REVOLUTIONIZING DIGITAL LAUNCHES WITH THE BIGGEST PARTNERSHIP IN CULTURE

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To kick off the chilly months known as Cuffing Season, we brought together Chipotle, Hinge, Uber Eats and rom-com love guru, Rebel Wilson to spice things up.

With the insight that Chipotle is one of America’s favorite date spots, the Uber Eats exclusive Cuffing Season Menu offered three tasty ways to get the vibe right for any dating occasion, and included an opportunity to win one-on-one dating advice with Rebel herself.

Our love guru Rebel Wilson fronted the campaign, attracting audiences with her deadpan one-liners while a suite of assets swept in-app billboards, social, emails and push notifications.

We furthered our reach by partnering with the dating app Hinge, offering an in-app burrito prompt, an email blast and a series of social videos featuring Rebel completing her Hinge profile.

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We created 3 custom meal combos — a first for Chipotle — that were exclusive to the Uber Eats app, each with their own storytelling about the date they represent. The menu was a success, driving a 5% increase in total order value on Chipotle Uber Eats orders, and a 25% incremental increase of new Eaters to Uber Eats.

Additional motivation to order off the menu was generated with the opportunity to win individual dating advice with the hilarious Rebel Wilson and dating guru Matthew Hussey. Consultations with the winners were conducted remotely and broadcast via IG live, with highlight reels hitting the social channels the next day.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / MOTION DESIGN / SCRIPT WRITING

Creative Agency: KAMP

Production: KAMP

Director: Michael Johnson

Photography: Nat Gray

Post: KAMP

November 2020

REBEL WILSON ENSURES WE HAVE SOMETHING TO KEEP US WARM THIS WINTER... OR SOMEONE?

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Season 2 of the Showtime teen drama Yellowjackets finds the cast in dire straits, fighting for survival with a frosty wilderness backdropping their descent into mental and physical decline. For SXSW 2023, we invited guests to “Camp Yellowjackets,” a campy experience that draws on the show’s themes of dark humor and survivalism.

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Alexa Barajas
Courtney Eaton
Kevin Alves
Nuha Jes Izman
Samantha Hanratty
Sophie Nélisse
Steven Krueger
Tawny Cypress

CAST IN ATTENDANCE

With replica set builds and exploration-themed programming, guests were transported to the world of Yellowjackets, cementing the experience as a clear standout amidst the competitive SXSW market.

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Guests explored the camp at their own pace. They tasted mushroom tea at a foraging station, threw an axe at target practice, got their camp portrait taken, and explored the many details and easter eggs in the cabin. Food & beverages were served by butchers in “bloody” aprons, creating additional in-world storytelling that nod to the dark humor of the show.

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Forbes: The Ultimate SXSW 2023 Guide Hottest Panels, Parties And Popups

Collider: 'Yellowjackets' Pop-Up Coming to SXSW 2023

Eater Austin: We're Pretty Sure the Barbecue at This SXSW 'Yellowjackets' Pop-Up isn't People

ACTIVATION / ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Set Design: Brett Hess & Katy Baldwin

Production: KAMP

Post: KAMP

March 2023

SHOWTIME: YELLOWJACKETS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.