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HBO: WE ARE WHO WE ARE
ENCAPSULATING CONTEMPORARY YOUTH CULTURE FOR LUCA GUADAGNINO'S HBO SERIES
Luca Guadagnino’s WE ARE WHO WE ARE is a celebration of self. Through a series of digital activations and social media touchpoints we worked to connect our audience through the ethos and discovery of contemporary youth culture.
Ahead of the premiere of Luca Guadagnino’s WE ARE WHO WE ARE we distributed kits to an extensive list of icons and personalities who have contributed to youth culture through their work and online presence. Inside the kit were two products that invited the recipient to internalize the themes within the series; a limited edition Eckhaus Latta tee and BIG DATA (TM) USB drive.
BIGDATA (TM) 10.10.3
Working with designer and iconoclast, Caleb Flowers, we adapted his BIGDATA(TM) download concept into a physical USB. A zine-like curation filled with gigabytes of original imagery, video, music and other digital ephemera from the series’ talent and a selection of contemporary creators all responding to the questions ‘Who Are You?’ The USB was sent out in seeding and given away to the public for free through a microsite.
ECKHAUS LATTA COLLABORATION
We tapped NYC fashion house Eckhaus Latta to design a limited edition run of their iconic Lapped Tee emblazoned with their own words around self-identity. The shirt was intended as a canvas for artists to create representations of who they are. We then asked five artist to rework the shirt: Jan Gatewood, Nathalie Nguyen, Left Hand LA, Rian Phin, and Nicole McLaughlin.
NTS COMING-OF-AGE RADIO SERIES
"Chloë Sevigny is hosting an NTS Radio show
– and she’s taking requests"
-DAZED
In partnership with cult mainstay, NTS Radio, we programmed a five episode coming-of-age radio series. Each episode features a member of the show’s cast or crew, taking a deep dive into the themes of the show and parallels between their characters and their real life experiences. Episodes ranged from an interview with the music supervisor Robin Urdang, to Chloë Sevigny reading fan-submitted love stories.
Aaron Philip
Alica Braga
Chloë Sevigny
Corey Knight
Devonté Hynes
Elliot Hostetter
Faith Alabi
Francesca Scorsese
Giulia Piersanti
Instupendo
Jack Dylan Grazer
Jordan Kristine Seamon
Luca Guadagnino
Mimi Zhu
Peaches Productions
Quinn Wilson
Raveena
Riya Hamid
Scott Mescudi
Sebastiano Pigazzi
Spence Moore II
Tom Mercier
TWEAKS
Yannis Drakoulidis
CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION
Creative Agency: KAMP
Production: KAMP
Post: KAMP
Collaborators: NTS, Eckhaus Latta, Caleb Flowers
September 2020
