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FAT TIRE
LISTEN TO BEER
At the beginning of 2023, Fat Tire rebranded their iconic beer, targeting an overall younger audience with a new focus on drinkability, and the rejection of "hustle culture." KAMP partnered with Fat Tire to create a year-long brand campaign that brings these values into the modern world, tonally and visually.
"LAWNMOWER"
"SKIPPER"
"CRUISIN"
KAMP created a series of brand films and social assets where everyday folks listen to sage advice from a Fat Tire can; encouraging them to opt out of the hustle and bustle and just do less.
As a part of the "Listen to Beer" campaign KAMP shot and delivered a suite of narrative, lifestyle, and product-focused photography. These assets were used throughout our design system, and applied to billboard and wild posting executions across major cities.
ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / POST PRODUCTION / PRODUCTION (FILM + PHOTO)/ PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Director of Photography: Martin Reigel
Photographer: Frankie Carino
Set Design: Jordan Kronquist
Color: Ryan Berger
Sound Design: Th3rd Sound
Music: KAMP
Stylist: Charlotte Patterson
Production: KAMP
Post: KAMP
April 2023
