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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

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A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

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To announce PetSmart delivery on Uber Eats KAMP designed and built the Best Pet House Ever; a larger than life pet house furnished with the ultimate selection of PetSmart product and $1M worth of promo codes for delivery on Uber Eats.

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Every product could be purchased via a listing on Zillow. For the first time on the platform, we made the 3D tour experience shoppable, so guests could explore every inch of the house, clicking on PetSmart products to reveal daily deals and promos for delivery on Uber Eats.

To create awareness for the Zillow listing, we announced it on paid social and created an IRL open house in NYC inviting media and the most-loved pets on the internet to take the tour.

Pet owners captured organic content of their pets exploring every room, discovering treats, and showcasing the numerous amenities and delights throughout the house. Our influencer content strategy sustained attention post-launch to drive continuous traffic to the shoppable Zillow listing.

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The playful, immersive experience created buzz and excitement across social. Shoppers spent an average of nearly three minutes on the listing, resulting in a significant increase in sales on Uber Eats.

ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PHOTOGRAPHY / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Ali Roberto

Set Construction: Acme Studios, Matchless

Production: KAMP

Post: KAMP

September 2023

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Crocs tapped KAMP to help bring their genre-pushing new silhouettes, the Echo Wave Collection, to those who are exploring the nooks and crannies of what's next in culture. Through a story-driven hero spot and stills, KAMP created a visual direction where digital and analog realities merge, dropping the Crocs brand into a fashion-forward yet nostalgic landscape.

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KAMP curated hidden spots found throughout city enviornments to create a familiar, yet entirely new urban geography. Photography captured the Echo Wave Collection carrying our explorers through these untapped gems, styled to bring a vibrant sense of youthful energy to every locale. 

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ART DIRECTION /CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Motion DP: Allusion Anderson-Triplett


Production Design: Devin Ray

Composer: Sean Clark

Stylist: Alec Marchant

Hair & Makeup: Stormy Brady

Models: Ivan, Charles, Naomi, Johnny

Production: KAMP

Post: KAMP

February, 2025

CROCS ECHO WAVE

PHOTOGRAPHY

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.