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UBER EATS: DON'T RUN OUT
A SHOPPABLE THRILLER STARRING KEKE PALMER
Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.
Keke Palmer
Chelsy Leigh Jackson
Howland Wilson
Jo Osmond
Shalani Bathina
Trevor Anderson
Tyler Ritter
The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture.
Check out Behind The Screams for more Don't Run Out BTS.
28,489
CODES REDEEMED
65K
YOUTUBE VIEWS IN 24 HOURS
+40%
NEW CUSTOMERS
WEBBY AWARD WINNER:
VIDEO - SCRIPTED - PEOPLE'S CHOICE
WEBBY AWARD WINNER
ADVERTISING, MEDIA, PR - VIDEO AD LONG FORM
CLIOS AWARDS BRONZE WINNER:
FILM - SOUND DESIGN
CANNES AWARDS BRONZE WINNER:
ENTERTAINMENT - A01 FICTION FILM, UP TO 5 MINS
ONE SHOW MERIT AWARD WINNER
FILM AND VIDEO - ONLINE ONLY FILMS AND VIDEO, OVER 60 SECONDS, SINGLE
SHORTY'S AWARD WINNER
CONTENT AND MEDIA - CONTEST OR PROMOTION
TELLY'S AWARDS GOLD WINNER:
BRANDED CONTENT - CELEBRITY INFLUENCER
TELLY'S AWARDS GOLD WINNER:
BRANDED CONTENT - CAMPAIGN, PROMOTION
TELLY'S AWARDS GOLD WINNER:
BRANDED CONTENT - CAMPAIGN, BUSINESS TO CONSUMER
ADC SILVER CUBE WINNER:
BRANDED CONTENT - ENTERTAINMENT - ONLINE VIDEO, SHORT FORM
ADC MERIT AWARD:
INNOVATION - PROMOTIONAL MATERIAL
ADC MERIT AWARD:
DIRECT - DIGITAL - SINGLE
ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Director: Dan Trachtenberg
Production: Great Guns USA
Director of Photography: Jeff Cutter
Editorial: Little House / David Trachtenberg
Color: Company 3
Music: JSM
October 2022
