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UNLESS
THE BEST SHOES FOR EARTH
A little dirt don’t hurt! KAMP collaborated with Unless Collective to launch their first regenerative sneaker, The Degenerate, made from 100% plants and minerals and zero plastic. Resident sneakerhead, Dee, introduces the shoe with the help of his friends. Their chats focus on the importance of sustainability and what we can all do to make our Earth a little happier.
XIUHTEZCATL TONATIUH (@xiuhtezcatl)
ENVIRONMENTAL ACTIVIST + MUSICIAN
KARLA WELCH (@karlawelchstylist)
HUMAN RIGHTS ACTIVIST + STYLIST
KALANI ROBB (@kalanirobb)
COMMUNITY LEADER + PRO SURFER
ALEX NICOLE (@blackforager)
FORAGER + ENVIRONMENTAL SCIENCE ENTHUSIAST
PHOTOGRAPHY
To soft launch the two sneaker colorways before introducing Dee and his friends, we told The Degenerate's story through photography, visualizing "regeneration" by literally showing each step of the cycle — from dirt, to plants, to shoes, and back to dirt again.
ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT
Creative Agency: KAMP
Production: KAMP
Director of Photography: Mike Schneier
Photographer: Ben Sellon
Stylist: Julia Laftsidis, Rose Mackey
Hair & Makeup: Jenny O, Nica DeMaria
Voice Actor: Logan Corcoran
Puppet Captain/Fabricator: Michelle Zamora
Puppet Master: Matias Farias
Music: Epidemic Sound
Sound Design: Chip Sloan
Post: KAMP
February 2023
