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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

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A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

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Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

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Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

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We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

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To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

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LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

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Kamp worked collaboratively with underground club culture platform, Boiler Room, on a virtual Legendary experience. The DJs, dancers and MC’s of the Ballroom scene were brought together for a one-night-only live stream event to celebrate the finale of Legendary’s second season.


Four sets by Ballroom’s most revered DJs: Mike Q, Leonce, Uniiqu3, Kaos and Sky Labeija produced a one-of-a-kind sonic experience, with pinnacle performances by world class voguers from the Legendary competition series. Promotion for the event employed a captivating graphic language that was spread across the digital space with custom units built for HBO’s @HumanbyOrientation, @LegendaryMAX, @BoilerRoomTV and the entire DJ roster.

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LET’S HAVE A BALL WITH MUSIC PLATFORM BOILER ROOM X  HBO MAX LEGENDARY

-BOYFRIEND MAGAZINE

CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION /  PROJECT MANAGEMENT 

Creative Agency: KAMP

Production: Boiler Room

Photography: Santiago Felipe

Director + Director of Photography: Imani Denison

Technical Director: Justin Reid

Camera Operator: Anaka, Eddie Swanson, Kalyn Jacobs

Gaffer: Monica Larena
 
 Post: Boiler Room

June 2021

HBO MAX: LEGENDARY X BOILER ROOM

THE EVENT

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.