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LUCCHESE: THIS IS A COWBOY
THE ROMANCE OF THE WEST
KAMP hit the trail with Texas-based luxury boot maker Lucchese to create a brand campaign exploring the iconic symbol of the American West — The Cowboy.
KAMP took two portrayals of modern western luxury — the imagined and the living cowboy — and melded them into one, showcasing how Lucchese exists seamlessly in both. In Texas, they don't have to import luxury. It's already on their feet.
The Lucchese FW24 campaign came to life through a :30 film (the brand's first commercial), photography, social postings, and website takeover.
KAMP created the rugged canvas backdrop for the shoot. Starting with an iPad sketch inspired by reference paintings, digital brushes were used to capture the look of an oil painting along with a number of layering techniques to achieve the desired texture on the final scaled up canvas print.
ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT
Creative Agency: KAMP
Director of Photography: Brandon Kuzma
Set Design: Lorus Allen
Set Decorator: Vanessa Valarde
Stylist: Jesse Dell
Horse Trainer: Leo Rueda
Video Colorgrade - Clinton Hollister
SFX & Mix - Chip Sloan
Music: Easton
Production: KAMP
Post: KAMP
September, 2024
