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UBER EATS X WENDY'S: NEVER STOP GAMING
KEEPING GAMERS IN THE GAME
The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.
THE CAMPAIGN
The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.
"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"
-FORTNITE TRACKER
CHARACTER DESIGN
To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.
PRIZE PASS
Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.
+18%
WENDY’S SALES ON UE
343,462,898
IMPRESSIONS
3 STREAMERS
NO. 1 ON TWITCH
9%
INCREASE IN ORDERS
38,717,414
MINUTES WATCHED
191
EARNED MEDIA PLACEMENTS
2 STREAMERS
HIT 100K+ VIEWS
15%
INCREASE IN NEW USERS
BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT
Creative Agency: KAMP
Production: KAMP
Sweepstakes Partner: Enteractive
Post: KAMP
June 2021
