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adidas + 747 Warehouse St.
An event in basketball culture
Our Role

Creative

Content

Activation

adidas and Kamp Grizzly worked together to focused create a basketball centric cultural statement that would demonstrate the brand's authentic impact in sport, music, and fashion.
A innovative creative and communication strategy was was critical to achieve the goal of being the most talked about brand at NBA All Star weekend in 2018.
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Attendance was capped at 10,000 attendees per day and showcased the best in music, immersive experience, footwear releases, and open source creation for product and content through the exclusive adidas 747 Maker Lab.
A series of creative installations and interactive content gave an exclusive look behind the scenes of how the brand creates, taking guests on a guided warehouse tour of adidas’ most innovative product and rich brand history.
A speaker panel of adidas athletes and ambassadors; a celebrity basketball game of all-star rappers coached by Snoop and 2 Chainz; an unforgettable concert line-up with performances by 21 Savage, Playboi Carti, Pusha T, and NERF topped off by surprise duo from Kid Cudi and Kanye West.
With over 95,000 scans, the custom 747 WAREHOUSE ST RFID raffle-to-purchase program drove guests to swipe their event wristbands at strategically placed data capture “beacons” throughout a series of elevated product installations for the chance to purchase 747 exclusive product.

Results

Kamp Grizzly conceived, produced and managed execution of all creative and communication components of the brand festival in addition to creating a custom digital event management solution that included a first of its kind, interactive commerce platform delivering limited adidas footwear product.
With NBA All-Star Weekend a known quantity, media partners had exclusive packages to sell. We were able to secure NBA and Los Angeles exclusive placements with Snapchat before NBA affiliated partners. The hashtag #747warehousest was mentioned 6x more than Nike's #makersofthegame while 1M viewers tuned in for two consecutive ESPN Sport Center features.