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In February of 2018, 18,000 attendees gathered for a moment in adidas history: 747 Warehouse St., a 2-day sport and culture festival for All-Star Weekend.

Historically, All-Star Weekend has catered to industry insiders, keeping out the people who genuinely love the game and the culture with high ticket prices and VIP guest lists. 747 Warehouse St. sought to democratize All-Star Weekend, creating a first-of-its-kind brand experience that embraced the community and provided multiple touchpoints to create alongside the brand. 

We lead the charge in crafting this moment, bringing together the best of basketball, music, and sneaker culture.

"An All-Star Event in L.A. Illustrates the Next Level of Consumer Engagement"
-Architectural Digest

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An interconnected series of immersive brand experiences provided an exclusive look behind the scenes of adidas innovation. Guests made appointments for a guided warehouse tour of adidas’ most innovative product and rich brand history, a work in progress fostering a two-way conversation between adidas and creators.

An innovative RFID commerce system was employed to allow guests to enter shoe raffles without interrupting various experiences. With over 94,000 raffle entry scans and close to $1M in sales, the custom 747 Warehouse St RFID raffle-to-purchase program made for a seamless commerce experience for guests to access the 14 exclusive drops throughout the event. Guests scanned their event wristbands at beacons placed throughout brand installations for the chance to purchase rare 747 products. SMS notifications were then sent out to raffle winners and directed to cash out at designated kiosks. Love the shoe, swipe the beacon, win the raffle, purchase the product.


360 Programming allowed attendees to interact with the culture’s most influential artists and musicians.

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A head-to-head basketball showdown between Team Snoop and Team 2 Chainz dominated the Pharrell Human Race court, while pickup games and dunk contests took over auxiliary courts with cameos from elite athletes and celebrities.

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Icons of culture discussed their process at #TLKS, open-source music and design workshops were lead by adidas Soundlabs and top footwear designers.

A lineup of the most exciting acts in music stole the night with exceptional closing performances by Kanye West and Childish Gambino.

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BRAND STRATEGY / SOCIAL PROGRAMMING / COMMS STRATEGY / EVENT CREATIVE / ART DIRECTION / SPATIAL DESIGN / 3D MOTION / GRAPHIC DESIGN / EVENT PRODUCTION / CONTENT PRODUCTION / INFLUENCER MARKETING / DIGITAL STRATEGY

Creative Agency: KAMP

Production: KAMP

Set Design: Stefan Beckman Studio

Set Construction: Matt Pomerantz, Jet Sets

February 2018

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AN UNPRECEDENTED TWO-DAY FESTIVAL BLURRING THE LINE BETWEEN BASKETBALL AND CULTURE

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Amazon Music is all about fans. During the summer of 2023 the streaming platform reached out to KAMP to craft a festival experience that breaks through the clutter and delights audiences at select 2023 music festivals. Showing up on the ground at Stagecoach and Outside Lands, we created LIVE moments that gave fans unprecedented access to the music and artists they love.

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We turned heads at Outside Lands with a reflective exterior and custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful astera-lit hallway leading into a memorable, music-filled experience that took over the 3-day festival.

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Fans got a chance to rub shoulders with their favorite artists during meet & greets and interview sessions with Bars & Nuggets host Bimma Williams.

ARTIST APPEARANCES

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Stagecoach attendees enjoyed the official festival livestream in our striking, technicolor build. Interactive touchpoints throughout the space kept fans engaged with perks and upgrades to enhance their festival experience.

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Points of interaction throughout included exclusive merch giveaways at custom designed UX screens, Country music artist meet & greets, VIP pass giveaways, and unlimited pics in the Amazon Music LIVE photobooth.

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION/ PROJECT MANAGEMENT

Creative Agency: KAMP

Art Department/Build: Hawthorne Industries

Photobooth/Robotic Arm Vendor: Sharingbox

Production: KAMP

Post: KAMP

Summer 2023

IGNITING FANDOM AT YOUR FAVORITE FESTIVALS

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For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life. 

Our minimal design approach made for maximum impact, positioning the product at the forefront of each moment. Whether it was product, photography, or a new collection, the build never overpowered the subject. 

The event was a celebration of the game, bringing together adidas’ family of athletes, influencers, and celebrities under one roof. The night was full of unforgettable moments including a preview of the brand's unreleased basketball collection and Donovan Mitchell's surprise gifting of exclusive product to Grambling State athletes.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Photographer: Zach Lewis & Trippe Davis

Sound: Chip Sloan

Color: Jake Buff

Production: KAMP

Post: KAMP

February 2023

ADIDAS: ALL-STAR WEEKEND 2023

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.