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HBO: EUPHORIA MINI MART
A LIVE PERFORMANCE OF LABRINTH'S EMMY WINNING SOUNDTRACK
Kamp brought Euphoria's cinematic world to the music video space with a live digital activation featuring a full set from Labrinth, performing the Emmy-nominated songs he’s crafted for Euphoria for the very first time.
The goal was to unite Euphoria's tight-knit community during its premiere's one-year anniversary, keep fans engaged between seasons, glean social learnings from the community going into season 2 while creating an experience that was beautiful, memorable and most importantly authentic for fans of the series.
A slew of devoted Labrinth and Euphoria fans eagerly awaited the performance and generated Twitter buzz sharing their best Euphoria-inspired looks in preparation for the big event.
As soon as the performance aired, the Live Chat accompanying the stream never slowed down, with diehard fans chanting for more, even after Labrinth sang his last note and the visuals faded to black.
To announce the event, we took to social with a mix of Mini Mart neon graphics and vignettes to tease the performance and drive fans to tune in to the can’t-miss event. Social assets were distributed across Labrinth and Euphoria HBO’s social channels.
80.2K PREMIERE VIEWERS
801K TOTAL YOUTUBE VIEWS
54.3K LIKES
WEBBY AWARD WINNER:
BRANDED MUSIC VIDEO
WEBBY NOMINATION:
BRANDED LIVE EXPERIENCE
WEBBY NOMINATION:
BEST ART DIRECTION
CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION
Creative Agency: KAMP
UK Production: Hype Empire, Jon Stopp (Producer)
Director: Chris Ranson
Music: Labrinth
Production: KAMP
Post: KAMP
August 2020
