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A compelling message narrated by one of Netflix’s youngest stars, closes in a powerful scene inspired by an iconic moment in black entertainment history.

Kamp was tasked with creating a coming-out moment for Netflix’s Strong Black Lead initiative, establishing it as not just a social presence, but a larger movement powered by Netflix that could truly disrupt Hollywood and change media for the better. 

A recreation of “A Great Day in Harlem” becomes “A Great Day in Hollywood” to launch Netflix’s @strongblacklead.

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The iconic 1958 photograph “A Great Day in Harlem” by Art Kane featured 57 influential jazz musicians on the steps of a Harlem brownstone. 40 years later, we recreated the moment, picturing 47 of Netflix’s Black talent on a back lot at Universal Studios to showcase the diversity and creativity of their Black creators.

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FEATURED TALENT

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION

Creative Agency: KAMP

Director: Lacey Duke

Director of Photography: Malik Sayeed

Photography: Kwaku Alston

Production Company: Pretty Bird

Editorial: Arcade

Music: Beacon Street Studios

June 2018

CREATING A MOVEMENT WITH STRONG BLACK LEAD

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To kick off the chilly months known as Cuffing Season, we brought together Chipotle, Hinge, Uber Eats and rom-com love guru, Rebel Wilson to spice things up.

With the insight that Chipotle is one of America’s favorite date spots, the Uber Eats exclusive Cuffing Season Menu offered three tasty ways to get the vibe right for any dating occasion, and included an opportunity to win one-on-one dating advice with Rebel herself.

Our love guru Rebel Wilson fronted the campaign, attracting audiences with her deadpan one-liners while a suite of assets swept in-app billboards, social, emails and push notifications.

We furthered our reach by partnering with the dating app Hinge, offering an in-app burrito prompt, an email blast and a series of social videos featuring Rebel completing her Hinge profile.

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We created 3 custom meal combos — a first for Chipotle — that were exclusive to the Uber Eats app, each with their own storytelling about the date they represent. The menu was a success, driving a 5% increase in total order value on Chipotle Uber Eats orders, and a 25% incremental increase of new Eaters to Uber Eats.

Additional motivation to order off the menu was generated with the opportunity to win individual dating advice with the hilarious Rebel Wilson and dating guru Matthew Hussey. Consultations with the winners were conducted remotely and broadcast via IG live, with highlight reels hitting the social channels the next day.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / MOTION DESIGN / SCRIPT WRITING

Creative Agency: KAMP

Production: KAMP

Director: Michael Johnson

Photography: Nat Gray

Post: KAMP

November 2020

REBEL WILSON ENSURES WE HAVE SOMETHING TO KEEP US WARM THIS WINTER... OR SOMEONE?

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Online retailer Zappos drops an exclusive Crocs capsule collection inspired by the spirit of the 90s cult film Clueless. To promote this iconic collab, we created a new-age homage modeled and acted by a new cast of our favorite contemporaries. 


We introduced the squad through a series of teaser videos mixing Hi8 footage with self-recorded iPhone capture. Cher’s house, an LA mansion propped with a mix of vintage and on-trend furnishings became the backdrop for our storytelling as the Croc's product played the starring role in this Clueless remake.

****** CHER ******
PLAYED BY VICTORIA MONÉT

****** DIONNE ******
PLAYED BY AMBER RILEY


From Cher’s rifled through closet to Amber’s self care routine, we channeled each character to create mini scenes that immediately connected the product to Cher, Dionne, Amber and Tai.

CREATIVE CONCEPT / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director: Ariel Fish

Photography: Amber Asaly

Director of Photography: Jeff Leeds Cohn

Second Camera Operator: Lucy Sandler

Stylist: Tatiana Wise

Hair & Makeup: Laura Dudley @ Alero glow

Editorial: Dani Ransom

Music & Sound Design: Jilian Medford (AKA Ian Sweet)

February 2022

LAUNCHING A TOTALLY STELLAR CAPSULE COLLECTION

ZAPPOS: CROCS X CLUELESS

THE CAMPAIGN

PRODUCT PHOTOGRAPHY

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.