A TWIST ON BREAKFAST

KAMP, with Uber Eats and Taco Bell, took the cultural relevance of cereal and a Taco Bell dessert staple, added milk, and turned it into a breakfast must-have. Cinnamon Twists Cereal caused a stir across the internet; boxes now go for double and triple the cost on eBay, news stations picked up the story, and it even made a cameo on Late Night with Seth Meyers and The Late Show with Stephen Colbert.

You can read more about the drop here, and check out a few press highlights below.