The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration.