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A little dirt don’t hurt! KAMP collaborated with Unless Collective to launch their first regenerative sneaker, The Degenerate, made from 100% plants and minerals and zero plastic. Resident sneakerhead, Dee, introduces the shoe with the help of his friends. Their chats focus on the importance of sustainability and what we can all do to make our Earth a little happier.

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FORAGER + ENVIRONMENTAL SCIENCE ENTHUSIAST


To soft launch the two sneaker colorways before introducing Dee and his friends, we told The Degenerate's story through photography, visualizing "regeneration" by literally showing each step of the cycle — from dirt, to plants, to shoes, and back to dirt again.

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ART DIRECTION / CAMPAIGN STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director of Photography: Mike Schneier

Photographer: Ben Sellon

Stylist: Julia Laftsidis, Rose Mackey

Hair & Makeup: Jenny O, Nica DeMaria

Voice Actor: Logan Corcoran

Puppet Captain/Fabricator: Michelle Zamora

Puppet Master: Matias Farias

Music: Epidemic Sound

Sound Design: Chip Sloan

Post: KAMP

February 2023

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A compelling message narrated by one of Netflix’s youngest stars, closes in a powerful scene inspired by an iconic moment in black entertainment history.

Kamp was tasked with creating a coming-out moment for Netflix’s Strong Black Lead initiative, establishing it as not just a social presence, but a larger movement powered by Netflix that could truly disrupt Hollywood and change media for the better. 

A recreation of “A Great Day in Harlem” becomes “A Great Day in Hollywood” to launch Netflix’s @strongblacklead.

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The iconic 1958 photograph “A Great Day in Harlem” by Art Kane featured 57 influential jazz musicians on the steps of a Harlem brownstone. 40 years later, we recreated the moment, picturing 47 of Netflix’s Black talent on a back lot at Universal Studios to showcase the diversity and creativity of their Black creators.

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FEATURED TALENT

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / VISUAL PRODUCTION

Creative Agency: KAMP

Director: Lacey Duke

Director of Photography: Malik Sayeed

Photography: Kwaku Alston

Production Company: Pretty Bird

Editorial: Arcade

Music: Beacon Street Studios

June 2018

CREATING A MOVEMENT WITH STRONG BLACK LEAD

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.