The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

Uber Eats Shake Shack Jeff Staples Launch

Uber Eats Shake Shack Staple Pigeon Design 1

The Brief: Create a branding and communications architecture that the VMA’s could own in 2019 and moving forward. 

The Approach: Bring the VMA’s into the digital world. Design elements reflecting the visual language of news tickers and notifications were combined with GIF-like motion graphics to create a new, dynamic campaign identity to shape the future look of the VMA’s.

The Work: The final result was a delivery of over 300 assets distributed across MTV's digital platforms and broadcast channels.

Missy VMA Vanguard MTV

MTV 2019 VMA's - Missy Elliot

The Brief: Introduce Netflix’s Strong Black Lead during the BET Awards to target a majority black, captive audience.

The Approach: Turn Strong Black Lead into a platform for social purpose. Energize a movement, not a moment.

The Work: A compelling message narrated by one of Netflix’s youngest stars closes in a powerful scene inspired by an iconic moment in black entertainment history.