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Luca Guadagnino’s WE ARE WHO WE ARE is a celebration of self. Through a series of digital activations and social media touchpoints we worked to connect our audience through the ethos and discovery of contemporary youth culture.

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Ahead of the premiere of Luca Guadagnino’s WE ARE WHO WE ARE we distributed kits to an extensive list of icons and personalities who have contributed to youth culture through their work and online presence. Inside the kit were two products that invited the recipient to internalize the themes within the series; a limited edition Eckhaus Latta tee and BIG DATA (TM) USB drive.

Working with designer and iconoclast, Caleb Flowers, we adapted his BIGDATA(TM) download concept into a physical USB. A zine-like curation filled with gigabytes of original imagery, video, music and other digital ephemera from the series’ talent and a selection of contemporary creators all responding to the questions ‘Who Are You?’ The USB was sent out in seeding  and given away to the public for free through a microsite.

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We tapped NYC fashion house Eckhaus Latta to design a limited edition run of their iconic Lapped Tee emblazoned with their own words around self-identity. The shirt was intended as a canvas for artists to create representations of who they are. We then asked five artist to rework the shirt: Jan Gatewood, Nathalie Nguyen, Left Hand LA, Rian Phin, and Nicole McLaughlin.

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"Chloë Sevigny is hosting an NTS Radio show  – and she’s taking requests"
-DAZED

In partnership with cult mainstay, NTS Radio, we programmed a five episode coming-of-age radio series. Each episode features a member of the show’s cast or crew, taking a deep dive into the themes of the show and parallels between their characters and their real life experiences. Episodes ranged from an interview with the music supervisor Robin Urdang, to Chloë Sevigny reading fan-submitted love stories.

FEATURED TALENT

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

Collaborators: NTS, Eckhaus Latta, Caleb Flowers

September 2020

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ENCAPSULATING CONTEMPORARY YOUTH CULTURE FOR LUCA GUADAGNINO'S HBO SERIES

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After two impactful teasers, the world of Oakley’s Future Genesis officially begins here. Launched with a :90 short film produced in collaboration with animation studio PSYOP, “Chapter 1” provides an origin story for Oakley’s new brand heroine, Maxine Fearlight. Audiences are dropped in the middle of a harsh environment and witness the influences and tension that Maxine’s journey will build upon into the infinite future. 

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In addition to the jaw-dropping film, a variety of additional visual materials were created from the 3D assets. From blockbuster worthy film posters, to the first ever detailed looks at concept and future product, there was enough world building and easter-eggs to keep the Oakley fan community intrigued and speculating about what comes next.

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While all characters and environments received significantly updated design and apparel details, special attention was paid to the newly introduced character of Sasha, Maxine’s mother. Apparel and footwear was custom designed for the character to work seamlessly with the “butterfly” concept glasses that feature continuously color-shifting lenses.

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In an expansion of Future Genesis from the screen to the page, KAMP teamed up with world renowned publisher Dark Horse Comics to translate "Chapter 1" into traditional comic form. The partnership allows us to greatly extend the storytelling in future full-length issues, reaching new audiences and exploring the world of Future Genesis through narrative and world-building.

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"Step Into The Next Chapter
of Oakley's Future"




"Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss"




"Oakley's 2024 will be back
to the future"

PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: HANZOHANZO; Hans-Christoph Schultheiss

Animation Studio: PSYOP

Comic Book Publisher: Dark Horse Comics

Production: KAMP

Post: KAMP

May 2024

THE BEGINNING OF A BRAND NEW FUTURE FOR OAKLEY

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.