The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

Uber Eats Shake Shack Jeff Staples Launch

Uber Eats Shake Shack Staple Pigeon Design 1

 CLIENT: Uber Eats 

 PROJECT: Wendy’s Launch 

The Brief: Drive new user acquisition and increased engagement of existing users via the Wendy’s launch on the platform.

The Approach: Never Stop Gaming was a national, limited time Wendy’s menu made in collaboration with five popular twitch streamers, including Tfue and Myth, and promoted through a five day streaming event that captured the attention of millions.

The Work: Never Stop Gaming was more than just fast food delivered fast to keep gamers gaming longer; it was an experience you could only get from
Uber Eats and Wendy’s.

Brand Strategy / Creative Concept / Content Creation / Creative Direction /      Design / Project Management / Production / Website Development


Uber Eats Wendy's Twitch Lead Campaign Image

Uber Eats Never Stop Gaming Wendy's on Twitch

Kamp Grizzly, adidas, and the Yeezy brand set up pop-up lemonade stands around the country to give back to the community.

West was joined alongside his family members, wife Kim Kardashian and his children, North, Saint and Chicago, at the first location aptly situated at The West’s Estate in Calabasas. Partnering up with adidas and families all across America, the lemonade stands were stocked with limited pairs of the YEEZY Boost 700 V2 “Geode.” All proceeds made from the stands went towards National Alliance for Mental illness, a charity chosen by Kanye West himself.

Additional locations popped up over America over the course of the campaign. 

Indianapolis, IN
Missouri, TX
Waterloo, IA
Minneapolis, MN
Alton, IL
West Chester, OH
Belle Fourche, SD
Cedar Rapids, IA