The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

Uber Eats Shake Shack Jeff Staples Launch

Uber Eats Shake Shack Staple Pigeon Design 1

adidas Y3 747 warehouse basketball

adidas 747 warehouse y3

The Brief: Create a branding and communications architecture that the VMA’s could own in 2019 and moving forward. 

The Approach: Bring the VMA’s into the digital world. Design elements reflecting the visual language of news tickers and notifications were combined with GIF-like motion graphics to create a new, dynamic campaign identity to shape the future look of the VMA’s.

The Work: The final result was a delivery of over 300 assets distributed across MTV's digital platforms and broadcast channels.