The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

Uber Eats Shake Shack Jeff Staples Launch

Uber Eats Shake Shack Staple Pigeon Design 1

The Brief: Introduce Netflix’s Strong Black Lead during the BET Awards to target a majority black, captive audience.

The Approach: Turn Strong Black Lead into a platform for social purpose. Energize a movement, not a moment.

The Work: A compelling message narrated by one of Netflix’s youngest stars closes in a powerful scene inspired by an iconic moment in black entertainment history.

Netflix Strong Black Lead Great Day in Hollywood-BET-awards

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.

[adidas She Breaks Barriers - 15 Sec Commercial](https://kampgrizzly.com/work/adidas-womens-she-breaks-barriers?filter=content "adidas She Breaks Barriers - 15 Sec Commercial")
