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The Brief: Tell stories that show running’s transformative power.

The Approach: Kamp found people who challenge our idea of what it means to be a runner, and told their story to inspire more people to lace up and write their own story of running and its power to free us, heal us and change us.

The Work: A run club coach became a father figure to prisoners, an LA model lost both legs but found a new way to live, a soccer player turned a stereotype into unstoppable ambition. The short films were teased and then released through adidas social channels.