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After two impactful teasers, the world of Oakley’s Future Genesis officially begins here. Launched with a :90 short film produced in collaboration with animation studio PSYOP, “Chapter 1” provides an origin story for Oakley’s new brand heroine, Maxine Fearlight. Audiences are dropped in the middle of a harsh environment and witness the influences and tension that Maxine’s journey will build upon into the infinite future. 

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In addition to the jaw-dropping film, a variety of additional visual materials were created from the 3D assets. From blockbuster worthy film posters, to the first ever detailed looks at concept and future product, there was enough world building and easter-eggs to keep the Oakley fan community intrigued and speculating about what comes next.

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While all characters and environments received significantly updated design and apparel details, special attention was paid to the newly introduced character of Sasha, Maxine’s mother. Apparel and footwear was custom designed for the character to work seamlessly with the “butterfly” concept glasses that feature continuously color-shifting lenses.

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In an expansion of Future Genesis from the screen to the page, KAMP teamed up with world renowned publisher Dark Horse Comics to translate "Chapter 1" into traditional comic form. The partnership allows us to greatly extend the storytelling in future full-length issues, reaching new audiences and exploring the world of Future Genesis through narrative and world-building.

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"Step Into The Next Chapter
of Oakley's Future"




"Oakley’s Animated and Comic Book Saga ‘Future Genesis: Chapter One’ Is an Immersive Sci-Fi Thrill Ride Fans Shouldn’t Miss"




"Oakley's 2024 will be back
to the future"

PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: HANZOHANZO; Hans-Christoph Schultheiss

Animation Studio: PSYOP

Comic Book Publisher: Dark Horse Comics

Production: KAMP

Post: KAMP

May 2024

THE BEGINNING OF A BRAND NEW FUTURE FOR OAKLEY

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In celebration of Diageo brands on Uber Eats, KAMP delivered winter magic and seasonal spirits with the gift of song, curated cocktails, and the holiday icon himself, Macaulay Culkin.

Uber Eats customers across five cities got the chance to order real life carolers to their door, who serenaded them with song while delivering a custom holiday basket filled with everything needed to make seasonal cocktails and treats.

The holiday spirit spread far and wide, with the festive deliveries capturing attention across social, traditional media, and even The Tonight Show.

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"Uber Eats' Holiday Hub Will Deliver Your Christmas Tree, Hanukkah Bush, and Other Decor Right to Your Door"




"You Can Now Order Carolers And Christmas Trees Via Uber"




"Macaulay Culkin channels his beloved Home Alone character and orders carolers in new Uber Eats ad"

ART DIRECTION / CAMPAIGN STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / COPYWRITING / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

DP: Drew Saracco


Set Construction: Redeye

Production: KAMP

Post: KAMP

December, 2025

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.