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At the beginning of 2023, Fat Tire rebranded their iconic beer, targeting an overall younger audience with a new focus on drinkability, and the rejection of "hustle culture." KAMP partnered with Fat Tire to create a year-long brand campaign that brings these values into the modern world, tonally and visually.

KAMP created a series of brand films and social assets where everyday folks listen to sage advice from a Fat Tire can; encouraging them to opt out of the hustle and bustle and just do less.

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As a part of the "Listen to Beer" campaign KAMP shot and delivered a suite of narrative, lifestyle, and product-focused photography. These assets were used throughout our design system, and applied to billboard and wild posting executions across major cities.

ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / POST PRODUCTION / PRODUCTION (FILM + PHOTO)/ PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Reigel

Photographer: Frankie Carino

Set Design: Jordan Kronquist

Color: Ryan Berger

Sound Design: Th3rd Sound

Music: KAMP

Stylist: Charlotte Patterson

Production: KAMP

Post: KAMP

April 2023

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Snoop Dogg and Mark Gonzales, two polarizing personalities of LA anti-culture joined forces to share their collective memories of their great city during the golden era of skateboarding. Kamp worked with adidas Skate to create tools to capture and extend these stories.

We focused the story around two dynamic personalities of LA counter-culture coming together to share their collective memories of their great city during the golden era of skateboarding.

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Campaign imagery positioned Snoop and Gonz as the odd couple as they traverse through a miniature Los Angeles. Based on the collective stories they share.

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We created a series of short animated videos narrated by the odd couple, illustrated by Gonz, covering notable characters, notorious happenings and legendary moments of the city they grew up in. A suite of 3 films brought the duo’s LA Stories to life with animated versions of Gonz’s iconic illustrations.

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To celebrate the collaboration we produced a private day party at the iconic and historic Los Angeles location of Randy’s Donuts. With attendance of 400+ influencers, media and retailers, we had a custom painted Snoop x Gonz 1970 Impala on display, an authentic lowrider show featuring eight cars from SelfMade LAX Lowrider club, a DJ set by Snoop x Gonz and custom-baked Snoop x Gonz donuts. The parking lot of LA’s famous Randy’s Donuts was host to the adidas Snoop x Gonz event. A fleet of lowriders, a DJ set by Snoop himself and the attendance of skates biggest names made for a memorable launch of the collection.

BRAND, SOCIAL + COMMUNICATIONS STRATEGY / PHOTOGRAPHY DIRECTION + PRODUCTION / FILM DIRECTION + PRODUCTION / POST PRODUCTION / SCRIPT WRITING / ART DIRECTION / CREATIVE DIRECTION / RETAIL DESIGN / MOTION DESIGN / GRAPHIC DESIGN / TOOLKIT CREATION / SPATIAL DESIGN / EVENT PRODUCTION / EVENT BUILD

Creative Agency: KAMP

Production: KAMP

Campaign Photographer: Mark Oblow

Editorial & Animation: KAMP

Illustration: Mark Gonzales, Brooke Thompson

December 2016

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LAUNCHING SNOOP DOGG AND MARK GONZALES’ LA INSPIRED CAPSULE

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.