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The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through.

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar.

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

Campaign Recap Video

Ivy Park on adidas.com

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