The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

adidas Ivy Park Campaign Beyonce Carpet Room

adidas Ivy Park Carpet Room Beyonce

 CLIENT: Uber Eats 

 PROJECT: Wendy’s Launch 

The Brief: Drive new user acquisition and increased engagement of existing users via the Wendy’s launch on the platform.

The Approach: Never Stop Gaming was a national, limited time Wendy’s menu made in collaboration with five popular twitch streamers, including Tfue and Myth, and promoted through a five day streaming event that captured the attention of millions.

The Work: Never Stop Gaming was more than just fast food delivered fast to keep gamers gaming longer; it was an experience you could only get from
Uber Eats and Wendy’s.

Brand Strategy / Creative Concept / Content Creation / Creative Direction /      Design / Project Management / Production / Website Development


Uber Eats Wendy's Twitch Lead Campaign Image

Uber Eats Never Stop Gaming Wendy's on Twitch

The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 