The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

adidas Ivy Park Campaign Beyonce Carpet Room

adidas Ivy Park Carpet Room Beyonce

The Brief: Create a branding and communications architecture that the VMA’s could own in 2019 and moving forward. 

The Approach: Bring the VMA’s into the digital world. Design elements reflecting the visual language of news tickers and notifications were combined with GIF-like motion graphics to create a new, dynamic campaign identity to shape the future look of the VMA’s.

The Work: The final result was a delivery of over 300 assets distributed across MTV's digital platforms and broadcast channels.

Missy VMA Vanguard MTV

MTV 2019 VMA's - Missy Elliot

The Brief: Develop a business model and sub-brand for Foot Locker to engage with communities across the country.

The Approach: In response, we developed social action platform. A foundation for change. A blueprint for inspiration and creativity, founded on the pillars of providing access, information and inspiration.

The Work: A logo symbolizing an icon of a change, supported by a brand platform rooted in an expressive color story representing the three strategic pillars. To launch the collective, we created a brand film under one inviting, informative and sincere brand voice.

As we rolled the campaign out, our comms strategy united our ambassadors and general audiences to share how they create change together, selecting community leaders across the country to join the collective.
