The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

adidas Ivy Park Campaign Beyonce Carpet Room

adidas Ivy Park Carpet Room Beyonce

The Brief: Create a branding and communications architecture that the VMA’s could own in 2019 and moving forward. 

The Approach: Bring the VMA’s into the digital world. Design elements reflecting the visual language of news tickers and notifications were combined with GIF-like motion graphics to create a new, dynamic campaign identity to shape the future look of the VMA’s.

The Work: The final result was a delivery of over 300 assets distributed across MTV's digital platforms and broadcast channels.

Missy VMA Vanguard MTV

MTV 2019 VMA's - Missy Elliot

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.

[adidas She Breaks Barriers - 15 Sec Commercial](https://kampgrizzly.com/work/adidas-womens-she-breaks-barriers?filter=content "adidas She Breaks Barriers - 15 Sec Commercial")
