NSG_Header-Rebuild-040822_final_resize.jpg

UExChipotle_CuffingSeasonMenu_Lockup_Sized.png


The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

Never_Stop_Gaming_Wendys_Tweet_DarkMode_R1.jpg

d566a4ea-502c-45d8-880b-685eadc49277_Never_Stop_Gaming_phone_1_NEW+SOURCE.jpg

flight_stream_resize.jpg

hafu_stream_resize.jpg

png_stream_resize.jpg

tfue_stream_resize.jpg

"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

WendysCharcterDesign.png


To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

Prize Pass_website_3.jpg


Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Production: KAMP

Sweepstakes Partner: Enteractive

Post: KAMP

June 2021

NSG_Header-Rebuild-040822_final_resize_thumbnail.jpg

PGA2K_RageQuit_Shooter_Still001.jpg

PGA2k21_Logo.png


We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

PGA2K_RageQuit_Shooter_Still001.png

A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.