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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

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A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

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Exploring the duality of NBA trailblazer Damian Lillard, Dame’s off-court persona "Dame Dolla" takes the spotlight alongside Pusha T for the drop of the Dame 6. 


The Dame 6 ‘I Am My Own Fan’ color-way received the superstar treatment with a music video starring Basketball icon; Dame Lillard (aka Dame Dolla) and hip-hop legend Pusha T. The video featured an exclusive track by Pharrell Williams and launched on TNT at All-Star Saturday night following Dame's performance in the 3-point contest.


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The hero spot was given an alternate narrative exclusively for Foot Locker.


ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: Kamp

Director of Photography: Adam Newport-Berra

Art Dept: Jonny Fenix

Stylist: Marcus Paul, Elise Velasco

Production: Kamp

Post: Kamp

February 2020

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.