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Adidas partnered with the iconic nu metal band KoRn for a capsule collab fed by three decades of heavy rock history. To celebrate the launch, adidas tapped Kamp to create a takeover of the brand's Melrose location for the ultimate fan shopping experience. 

Showcasing KoRn’s personal memorabilia that inspired the partnership, Kamp designed and built an in-store, career spanning archival display to house the new collection.

Pulling inspirations from KoRn's groundbreaking 1996 record Life is Peachy, the build featured the band's original artwork and apparel designs from frontman Jonathan Davis. In addition, Kamp created a custom "speaker stack" couch where the band conducted in-store interviews and press.

Along with covering exterior signage with custom banners highlighting KoRn's years long love affair with the Three Stripes, the first 50 fans shopping the new collection received a custom KoRn poster signed by the band.

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Kamp utilized KoRn's in-store appearance to capture the unboxing of the collection for the first time, as well as re-creating iconic photos of JD and the band to serve as campaign imagery for adidas SS24 looks.

ACTIVATION / ART DIRECTION / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabricator: Chris Hawthorne

Production: KAMP

Post: KAMP

October, 2023

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The 2019 VMA's marked the award show's 35th anniversary, making it the ideal moment to open the VMA archives and celebrate the best moments in music, fashion, speeches and celebrities. Taking inspiration from the VMA wordmark, we developed a dynamic identity system that scaled across every touchpoint of the VMA's.

Inspired by moments past, present and future, the VMA arrow mark became the focal point of the campaign, giving viewers a digital remote to navigate. We worked with MTV to select the most noteworthy moments to bring back and teased what was to come at the 2019 awards.

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As a nod to the 35th anniversary moment, we created custom 3D award assets and placed the beloved MTV moonperson at the center of the campaign, creating a scroll-stopping system that built equity in the VMA brand.

After taking to social and broadcast, we scaled the campaign across key cities, print and the red carpet, bringing the history of the VMS's together in a moment to celebrate.

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CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

August 2019

EVOLVING THE CAMPAIGN IDENTITY FOR TV’S BIGGEST AWARDS SHOW

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.