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Luca Guadagnino’s WE ARE WHO WE ARE is a celebration of self. Through a series of digital activations and social media touchpoints we worked to connect our audience through the ethos and discovery of contemporary youth culture.

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Ahead of the premiere of Luca Guadagnino’s WE ARE WHO WE ARE we distributed kits to an extensive list of icons and personalities who have contributed to youth culture through their work and online presence. Inside the kit were two products that invited the recipient to internalize the themes within the series; a limited edition Eckhaus Latta tee and BIG DATA (TM) USB drive.

Working with designer and iconoclast, Caleb Flowers, we adapted his BIGDATA(TM) download concept into a physical USB. A zine-like curation filled with gigabytes of original imagery, video, music and other digital ephemera from the series’ talent and a selection of contemporary creators all responding to the questions ‘Who Are You?’ The USB was sent out in seeding  and given away to the public for free through a microsite.

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We tapped NYC fashion house Eckhaus Latta to design a limited edition run of their iconic Lapped Tee emblazoned with their own words around self-identity. The shirt was intended as a canvas for artists to create representations of who they are. We then asked five artist to rework the shirt: Jan Gatewood, Nathalie Nguyen, Left Hand LA, Rian Phin, and Nicole McLaughlin.

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"Chloë Sevigny is hosting an NTS Radio show  – and she’s taking requests"
-DAZED

In partnership with cult mainstay, NTS Radio, we programmed a five episode coming-of-age radio series. Each episode features a member of the show’s cast or crew, taking a deep dive into the themes of the show and parallels between their characters and their real life experiences. Episodes ranged from an interview with the music supervisor Robin Urdang, to Chloë Sevigny reading fan-submitted love stories.

FEATURED TALENT

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

Collaborators: NTS, Eckhaus Latta, Caleb Flowers

September 2020

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ENCAPSULATING CONTEMPORARY YOUTH CULTURE FOR LUCA GUADAGNINO'S HBO SERIES

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Kamp worked collaboratively with underground club culture platform, Boiler Room, on a virtual Legendary experience. The DJs, dancers and MC’s of the Ballroom scene were brought together for a one-night-only live stream event to celebrate the finale of Legendary’s second season.


Four sets by Ballroom’s most revered DJs: Mike Q, Leonce, Uniiqu3, Kaos and Sky Labeija produced a one-of-a-kind sonic experience, with pinnacle performances by world class voguers from the Legendary competition series. Promotion for the event employed a captivating graphic language that was spread across the digital space with custom units built for HBO’s @HumanbyOrientation, @LegendaryMAX, @BoilerRoomTV and the entire DJ roster.

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LET’S HAVE A BALL WITH MUSIC PLATFORM BOILER ROOM X  HBO MAX LEGENDARY

-BOYFRIEND MAGAZINE

CREATIVE CONCEPT / CONTENT CREATION / ACTIVATION /  PROJECT MANAGEMENT 

Creative Agency: KAMP

Production: Boiler Room

Photography: Santiago Felipe

Director + Director of Photography: Imani Denison

Technical Director: Justin Reid

Camera Operator: Anaka, Eddie Swanson, Kalyn Jacobs

Gaffer: Monica Larena
 
 Post: Boiler Room

June 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.