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The Topps 2023 Series 1 cover featured Seattle Mariner and 2022 American League Rookie of the Year, Julio Rodríguez. To leverage his cover star status, we created The J-Rod Show, a humor-focused campaign that captures Rodríguez’s charisma and channels the joy of the card-collecting hobby.


Throughout the campaign, Rodríguez takes the spotlight in a series of classic TV show formats. From a home shopping channel to a Bob Ross parody, J-Rod introduces the Series 1 product into a greater pop culture conversation.

The campaign launched with the J-Rod Show teaser going live on the massive “Beast” billboard in Times Square.

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CREATIVE DIRECTION / CREATIVE CONCEPT / ART DIRECTION / CONTENT CREATION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP



Director: Ben Berman, Gabe Patay

Photographer: Zach Lewis

Editorial: Matt Taylor, Gabe Bernini
 
Mix: Chip Sloan

Color: Jake Buff

February 2023

TOPPS SERIES 1 TRADING CARDS HAS A NEW COVER STAR

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Online retailer Zappos drops an exclusive Crocs capsule collection inspired by the spirit of the 90s cult film Clueless. To promote this iconic collab, we created a new-age homage modeled and acted by a new cast of our favorite contemporaries. 


We introduced the squad through a series of teaser videos mixing Hi8 footage with self-recorded iPhone capture. Cher’s house, an LA mansion propped with a mix of vintage and on-trend furnishings became the backdrop for our storytelling as the Croc's product played the starring role in this Clueless remake.

****** CHER ******
PLAYED BY VICTORIA MONÉT

****** DIONNE ******
PLAYED BY AMBER RILEY


From Cher’s rifled through closet to Amber’s self care routine, we channeled each character to create mini scenes that immediately connected the product to Cher, Dionne, Amber and Tai.

CREATIVE CONCEPT / CONTENT CREATION / PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Production: KAMP

Director: Ariel Fish

Photography: Amber Asaly

Director of Photography: Jeff Leeds Cohn

Second Camera Operator: Lucy Sandler

Stylist: Tatiana Wise

Hair & Makeup: Laura Dudley @ Alero glow

Editorial: Dani Ransom

Music & Sound Design: Jilian Medford (AKA Ian Sweet)

February 2022

LAUNCHING A TOTALLY STELLAR CAPSULE COLLECTION

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.