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Allbirds is infamous for the unique ways they use sustainable and natural materials like plant leather, eucalyptus trees, and sugarcane in their products. The brand tapped KAMP to create a campaign that captures the spirit of the footwear perfected in the Allbirds Innovation Lab. The result was an imaginative take on the assembly of three popular silhouettes, the Tree Dasher, SuperLight and Plant Pacer.

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A suite of motion and still assets were created to highlight the Innovation Lab across digital and social platforms.

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ART DIRECTION / BRAND STRATEGY / CAMPAIGN STRATEGY / PHOTOGRAPHY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Jimmy Marbles

Set Design: Todd Davis

Music: Dana Buoy

Stylist: Anna Roth Milner

Production: KAMP

Post: KAMP

February 2023

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To launch the IVY HEART collection, we immersed audiences in the campaign storytelling of good fortune, joy, and love of every kind with unforgettable moments in New York City and Los Angeles.


Leading up to New York Fashion Week, we transformed the iconic lobby of the Brooklyn Museum into an exhibition-style showroom. Statuesque mannequins were styled throughout to highlight the mix/match versatility of the collection - across gender, personal style, function, and form, alongside shoppable product displays, a 30-foot film wall, and countless photographable moments. 

The first half of the event gave NYC-based adidas Creators Club members the first opportunity to shop the collection ahead of the official drop. While the evening’s Friends and Family launch party brought influencers, press, stylists, and friends of Ivy Park together for an evening of fashion and inclusive love. DJ Mez Monty played a live set as guests toured the showroom, selected gifts from the collection, and captured content in their looks. The event culminated with a performance by Violet Chachki featuring customized IVY HEART pieces.

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Following the NYC activation, we took the campaign to the streets of LA over Super Bowl weekend with a guerilla-style OOH stunt. Our mobile unit street team showed up at 7 locations across Santa Monica, Hollywood, and DTLA projecting IVY HEART campaign content at takeover scale on landmark building facades.

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CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT / OOH

Creative Agency: KAMP

Production: KAMP

Post: KAMP

February 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.