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We created a launch spot relevant to both the pure golf fan while also appealing to the pop-culture audience.

We leveraged the nostalgia of the 90’s golf movie Happy Gilmore by bringing back the villain character, Shooter McGavin. Shooter rage quits the match while playing in online multiplayer mode with professional golfer Justin Thomas, hip-hop icon ScHoolBoy Q and wrestling and television star, The Miz.

CREATIVE CONCEPT / CONTENT CREATION / EDITORIAL / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Production: KAMP

Executive Producer: Sandy Haddad @ Chromista

Post: KAMP

August 2020

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A NEW ICONIC GAMING FRANCHISE FOR THE NEXT GEN OF GOLFERS

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Kamp brought Euphoria's cinematic world to the music video space with a live digital activation featuring a full set from Labrinth, performing the Emmy-nominated songs he’s crafted for Euphoria for the very first time. 

The goal was to unite Euphoria's tight-knit community during its premiere's one-year anniversary, keep fans engaged between seasons, glean social learnings from the community going into season 2 while creating an experience that was beautiful, memorable and most importantly authentic for fans of the series. 

A slew of devoted Labrinth and Euphoria fans eagerly awaited the performance and generated Twitter buzz sharing their best Euphoria-inspired looks in preparation for the big event.

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As soon as the performance aired, the Live Chat accompanying the stream never slowed down, with diehard fans chanting for more, even after Labrinth sang his last note and the visuals faded to black.

To announce the event, we took to social with a mix of Mini Mart neon graphics and vignettes to tease the performance and drive fans to tune in to the can’t-miss event. Social assets were distributed across Labrinth and Euphoria HBO’s social channels.

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80.2K PREMIERE VIEWERS
801K TOTAL YOUTUBE VIEWS
54.3K LIKES

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

UK Production: Hype Empire, Jon Stopp (Producer)

Director: Chris Ranson

Music: Labrinth

Production: KAMP

Post: KAMP

August 2020

A LIVE PERFORMANCE OF LABRINTH'S EMMY WINNING SOUNDTRACK

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.