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For the 2023 NBA All-Star weekend we transformed an unassuming parking garage into a large-scale gallery-esque installation to tell product stories across various adidas Basketball lines. Utilizing the existing environment, we juxtaposed raw materials with refined build elements and fine art photography to bring adidas’ new brand direction to life. 

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director: Michael Johnson

Photographer: Zach Lewis & Trippe Davis

Sound: Chip Sloan

Color: Jake Buff

Production: KAMP

Post: KAMP

February 2023

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A run club coach became a father figure to prisoners.  An LA model lost both legs but found a new way to live.  A soccer player turned a stereotype into unstoppable ambition. Three short films highlighted that running is not just for elite athletes but can be a tool to help people overcome personal and perceived challenges in life.

Lauren Wasser nearly died from TSS and through it found a new way to live. The short film shows how running has helped this model, activist, and athlete through monumental physical, mental, and emotional transformation. Seven years on, she’s gone from self-confessed “it girl” to a woman redefining beauty, speaking out about TSS, and training to run the NYC Marathon. This was Lauren Wasser’s induction into the adidas brand as an official ambassador for adidas running. 

This film tells the story of Frank Ruona who has been coaching inmates to run marathons for over 14 years. Frank is a seasoned marathon runner and run club coach that has discovered his efforts with coaching inmates has had the power to transform the lives of those prisoners even from behind bars.

Professional soccer player Lindsey Horan shares her transformative story of perseverance. Overcoming stereotypes, naysayers and negativity with determination and hard work.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

April 2019

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THREE ACCOUNTS OF RUNNING'S TRANSFORMATIVE POWER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.