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The 2019 VMA's marked the award show's 35th anniversary, making it the ideal moment to open the VMA archives and celebrate the best moments in music, fashion, speeches and celebrities. Taking inspiration from the VMA wordmark, we developed a dynamic identity system that scaled across every touchpoint of the VMA's.

Inspired by moments past, present and future, the VMA arrow mark became the focal point of the campaign, giving viewers a digital remote to navigate. We worked with MTV to select the most noteworthy moments to bring back and teased what was to come at the 2019 awards.

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As a nod to the 35th anniversary moment, we created custom 3D award assets and placed the beloved MTV moonperson at the center of the campaign, creating a scroll-stopping system that built equity in the VMA brand.

After taking to social and broadcast, we scaled the campaign across key cities, print and the red carpet, bringing the history of the VMS's together in a moment to celebrate.

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CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

August 2019

EVOLVING THE CAMPAIGN IDENTITY FOR TV’S BIGGEST AWARDS SHOW

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A celebration of Coming Out Day, October 11th 2020, through meaningful storytelling that creates connectivity and generates conversation.

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We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story. Through mixed media Instagram carousels and stories we are introduced to D’Santi, Lee, Chad and Kite and their stories of coming out.

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For Chad, coming out is a story of becoming more authentic to himself, becoming who he is, inside and out, and being more open.

“I had a hard time coming out to the snowboarding community… I didn’t know where I would fit in.”

“I didn’t know if the timing was right, I didn’t know when and how I should do it… and I realized there is no best time. There is no better time than now. I realized it’s a journey for everybody, and it just takes time.”

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For D’Santi, born and raised in Santa Fe, New Mexico, coming out has been a journey full of music, heritage, identity, and love. 

“Coming out to me is  saying, I am D’Santi. I am here. I walk this earth like anybody else. And I want the same things.

I was 48 years old when the decision was made to transition. To look at old pictures it seems like a whole lifetime ago. Sometimes I don’t recognize myself and sometimes I’m OK with that, you know?” 

As a Two-Spirit, I carry both male and female energy. I’ve been walking that path for 8 years now, and it saved my life.” 

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For Lee, coming out means defining the person they always wanted to be, and showing up as their authentic self no matter what environment they’re in.

“I am very proud to be trans. To be non-binary. Because I think people think we only exist in these particular spaces and that is not the case. 

I am a musician. I am a bull rider. I am a technologist. I’m engaged. I’m a stepparent. I’m your neighbor. And there are many other people like me.” 

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For Kite, coming out is a story of letting go of everything that was holding them back. Instead of being scared of the future, they learned to embrace the present with support from their family and online community. 

“I think for me, coming out is letting it all go. Whether it’s a small thing, like changing your pronouns on Facebook, or letting people know you’re dating someone of the same gender, it’s the little everyday things.”

“The reality is that you come out all the time. You come out daily.”

CREATIVE STRATEGY / CONCEPTING / CREATIVE DIRECTION / FILM PRODUCTION

Creative Agency: KAMP

Production: KAMP

Director: River Gallo

Campaign Photographer: Devyn Galindo, Luke Gilford

Post: KAMP

October 2020

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.