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Over the summer, Fat Tire partnered with legendary skate brand Vans for a limited-edition release of collab cans and packaging. KAMP worked with Fat Tire to develop an attention grabbing, co-branded campaign appealing to the like-minded folks at the cross section of FT’s core audience and younger fans aligned with the Vans lifestyle.

Knowing that TikTok viewers are consuming content differently, KAMP tailored our assets using a platform-relevant approach. A beer can POV concept put the collab product front and center within lifestyle and skate scenes, while an epic fingerboard video edit gave a nod to skate film tropes.

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Collage-based artwork has long represented the DIY connective tissue & rebellious spirit of both Fat Tire and Vans. Drawing from this shared brand DNA, KAMP combined, layered, and juxtaposed elements pulled from lifestyle & in-studio photo shoots as a way to bring product to the forefront.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Riegel

Editor: Martin Riegel

Sound: TH3RD Sound

Production: KAMP

Post: KAMP

April 2024

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For the Dr. Martens 2022 holiday campaign, KAMP and the iconic footwear brand celebrated the bold, the uninhibited, and what makes us unique. We partnered with Papi Juice, a Brooklyn-based art and music collective that celebrates queer and trans PoC through community-oriented events. Together, we captured vibrant imagery of a chosen-family gathering that embraces celebrating as you are.

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For Giving Tuesday on November 29th, Papi Juice shared the images to their Instagram account to encourage followers to donate to the Trevor Project, with Dr. Martens matching the proceeds up to $50k.

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The Holiday imagery shot by New York City-based photographer Guarionex Rodriguez Jr. was used in OOH placements, in-store, and online at drmartens.com.

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ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT / TALENT MANAGEMENT / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Photography: Guarionex Rodriguez Jr.

Styling: Dominick Barcelona

Makeup: Mollie Gloss

Hair: Andrita Renee

Production: KAMP

Post: KAMP

November 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.