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The launch of the PS5 wasn’t just another consumer event, it was a cultural moment made for delivery. Those who could cop a console were grinding the new games non stop and everyone else was tuning in to watch streamers flex the PS5. Either way, no one was going AFK to make food. Kamp used this insight to dominate the gaming space with Never Stop Gaming – five days of streaming fueled by Wendy’s.


The Never Stop Gaming campaign recruited pro streamers Tfue, Myth, Flight23White, itshafu, and Xchocobars for a national limited-time Wendy’s menu. Every day for five days one of the high profile gamers went live on Twitch to promote their meal, give away gaming gear, and Wendy’s in the chat dropping meal discounts. The disruptive content unleashed fandom, drove culture, and created brand advocates.

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"TFUE X WENDY'S COLLAB IS A GAMER'S TRAVIS SCOTT BURGER"

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To promote the limited-time Wendy's meals we brought on character designer Jordan "Doodle" Best to re-imagine the pro streamer cast and Wendy in his iconic illustration style.

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Every order from the Wendy’s Never Stop Gaming menu came with a scratch-off giving consumers a chance to win thousand of prizes. The activation delivered consumers with over 6000 product giveaways with grand prizes including PS5 consoles, Herman Miller x Logitech chairs, premium gaming headsets and Uber Eats gift cards. The Never Stop Gaming campaign was a first-of-its-kind experience authentic to the world of gaming, helping prove that what makes Uber Eats great isn’t the delivery of food; it’s how food can deliver an unmissable experience.

BRAND STRATEGY / CREATIVE CONCEPT / CONTENT CREATION / CREATIVE DIRECTION / DESIGN / PROJECT MANAGEMENT / PRODUCTION / WEBSITE DEVELOPMENT

Creative Agency: KAMP

Production: KAMP

Sweepstakes Partner: Enteractive

Post: KAMP

June 2021

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KAMP hit the trail with Texas-based luxury boot maker Lucchese to create a brand campaign exploring the iconic symbol of the American West — The Cowboy. 

KAMP took two portrayals of modern western luxury — the imagined and the living cowboy — and melded them into one, showcasing how Lucchese exists seamlessly in both. In Texas, they don't have to import luxury. It's already on their feet.

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The Lucchese FW24 campaign came to life through a :30 film (the brand's first commercial),  photography, social postings, and website takeover.

KAMP created the rugged canvas backdrop for the shoot. Starting with an iPad sketch inspired by reference paintings, digital brushes were used to capture the look of an oil painting along with a number of layering techniques to achieve the desired texture on the final scaled up canvas print.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Brandon Kuzma

Set Design: Lorus Allen

Set Decorator: Vanessa Valarde

Stylist: Jesse Dell

Horse Trainer: Leo Rueda

Video Colorgrade - Clinton Hollister

SFX & Mix - Chip Sloan

Music: Easton

Production: KAMP

Post: KAMP

September, 2024

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.