The Brief: Create a branding and communications architecture that the VMA’s could own in 2019 and moving forward. 

The Approach: Bring the VMA’s into the digital world. Design elements reflecting the visual language of news tickers and notifications were combined with GIF-like motion graphics to create a new, dynamic campaign identity to shape the future look of the VMA’s.

The Work: The final result was a delivery of over 300 assets distributed across MTV's digital platforms and broadcast channels.

Missy VMA Vanguard MTV

MTV 2019 VMA's - Missy Elliot

The Brief: Own share of voice for All-Star Weekend 2018

The Approach: All-Star Weekend is for industry insiders. People who truly love the game and the culture are kept out by high ticket prices and VIP guest lists. We decided to democratize All-Star Weekend, creating a first-of-its-kind brand experience bringing together the best of basketball, music, and sneaker culture.

The Work: 747 Warehouse St was a 2 day sport and culture festival combining immersive experiences, exclusive sneaker drops, community engagement, and live music performances. The event was attended by over 18,000 consumers and dominated the landscape of ASW 2018.


adidas 747 warehouse EQT activation

adidas 747 Warehouse EQT

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.