The Brief: Promote the new HBO mini-series, WE ARE WHO WE ARE, through a digital space of ACTIVATIONS, PARTNERSHIPS and INFLUENCER MARKETING that engages anaudience who will feel seen by the series.
The Approach: Create experiences that celebrate the discovery and explorative spirit in each of us. We collaborated with a number of YOUNG ARTISTS that represent a wide range of interests and identities.
The Work: WRWWR X NTS RADIO was one of many strategic components to the campaign. We teamed up with cult favorite streaming hub NTS on a 5 episode We Are Who We Are Coming-of-Age Radio Series. Accompanying new episodes of the hit series, each 1 hour episode introduced listeners to more of the shows themes, inspirations, plot points told through the cast and crew who brought it to life. Radio programming continued throughout the duration of the season.