HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

Cult Classic Magazine is a Portland-based collective commissioning 
and publishing creative works across the country.

We use our platform to preserve, promote and support timeless underground creatives who make up the undercurrent of culture. We pull various levers to connect with our audience through print, activations and film, serving as a resource for creators of all kinds to bring their unadulterated visions to life. 

[Visit Cult Classic](https://cultclassicmag.com/ "Visit Cult Classic")

Cult Classic Magazine Sanchez-Kane

Kamp Grizzly presents Cult Classic Magazine Sanchez-Kane Cover

The Brief: Develop a business model and sub-brand for Foot Locker to engage with communities across the country.

The Approach: In response, we developed social action platform. A foundation for change. A blueprint for inspiration and creativity, founded on the pillars of providing access, information and inspiration.

The Work: A logo symbolizing an icon of a change, supported by a brand platform rooted in an expressive color story representing the three strategic pillars. To launch the collective, we created a brand film under one inviting, informative and sincere brand voice.

As we rolled the campaign out, our comms strategy united our ambassadors and general audiences to share how they create change together, selecting community leaders across the country to join the collective.
