HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

adidas Y3 747 warehouse basketball

adidas 747 warehouse y3

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.

[Campaign Recap Video](https://kampgrizzly.com/work/adidas-ivy-park-seeding-recap-beyonce?filter=activation "Campaign Recap Video")

[Ivy Park on adidas.com](https://www.adidas.com/us/ivypark "Ivy Park on adidas.com")

The Brief: Launch the inaugural Beyonce x adidas collection through integrated campaign to ensure overall product sell-through. 

The Approach: Kamp worked collaboratively with Beyonce’s Parkwood team to create a disruptive end-to-end strategy that would break the internet and position the collection on pop-culture’s radar. 

The Work: A fully integrated campaign, with Beyonce at the heart of the creative across all channels, encompassing social, eComm takeover, out-of-home media, and a disruptive seeding stunt that had the Beyhive glued to their screens.