Dexter_hero.jpg

Paramount_Dexter_website_logo.png

Paramount+ tapped KAMP to create a killer OOH stunt to help launch their new prequel series, Dexter: Original Sin. Using a mix of IRL and CGI tactics, KAMP blurred reality and created a viral global announcement that had audiences all wrapped up.

Screenshot 2025-04-10 at 10.56.21 AM.png

By integrating the series' iconic plastic wrap into the actual OOH, KAMP created a simple yet eye-catching execution that immediately reads Dexter. 

On the ground activations were dropped into Miami, NYC, and Venice Beach, drawing fans and passersby towards a shocking installation that made clear that Dexter was back to his old game. The idea was so strong that what started as a USA only campaign turned into a worldwide expansion, as Paramount+ partners around the globe were dying to get in on the fun. 

@anaykashe_Website_TT.mp4

LoeyBug_Website_TT.mp4

WhosBeth_Website_TT.mp4

KAMP's in-house team of 3D, motion, and VFX artists brought the idea to a massive scale by wrapping famous structures around the world in lifelike plastic wrap. The CGI renders dropped the same day as the IRL activations, leading to fervent speculation across the internet as to what was real and what was ruse. 

Real or not, the viral stunt made Dexter fans bloodthirsty for more.

Dexter_Hollywood_Still.jpg

Showtime_Dexter_Venice-46.jpg

6D3A0572.jpg

Note: Unlike Dexter, no real plastic was used in our activations—the IRL "plastic" wrap was made from a fully biodegradable material that was recycled after the stunt.

Dexter_Rome_Still.jpg

Dexter_NYC2_Still.jpg

Dexter_Canada_Still.jpg

Dexter_Sydney_Still.jpg

ACTIVATION (SOCIAL)/ ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

3D & Composite Artist: Damon Wubben


3D Artist: Josh Tonneson

2D Partner: Graham Holly

3D Artist: Joe Meyers

Colorist: Grant Benesh

Sound: Th3rd Sound

Voice Over: Jamie Anderson

Post: KAMP

December, 2024

PARAMOUNT + SHOWTIME: DEXTER ORIGINAL SIN

KTH16760 1.png

webpage_cannes_resize.png

Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_01.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_02.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_03.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_04.mp4

FEATURED TALENT

UE_Halloween_keke_IG-3.png

UE_Halloween_UE_IG-3.png

UE_Halloween_dannytrs_IG-3.png

The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture. 

Check out Behind The Screams for more Don't Run Out BTS.

ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Dan Trachtenberg

Production: Great Guns USA

Director of Photography: Jeff Cutter

Editorial: Little House / David Trachtenberg

Color: Company 3

Music: JSM

October 2022

A SHOPPABLE THRILLER STARRING KEKE PALMER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.