23054_FT_Cruisin_2533 (1).png

FatT2.png

At the beginning of 2023, Fat Tire rebranded their iconic beer, targeting an overall younger audience with a new focus on drinkability, and the rejection of "hustle culture." KAMP partnered with Fat Tire to create a year-long brand campaign that brings these values into the modern world, tonally and visually.

KAMP created a series of brand films and social assets where everyday folks listen to sage advice from a Fat Tire can; encouraging them to opt out of the hustle and bustle and just do less.

Fat Tire Social 1 _ White.mp4

Fat Tire Social 2 _ White.mp4

Fat Tire Social 3 _ White.mp4

fattire_wheatpaste_resized.jpg

As a part of the "Listen to Beer" campaign KAMP shot and delivered a suite of narrative, lifestyle, and product-focused photography. These assets were used throughout our design system, and applied to billboard and wild posting executions across major cities.

ART DIRECTION / BRAND STRATEGY / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / POST PRODUCTION / PRODUCTION (FILM + PHOTO)/ PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Martin Reigel

Photographer: Frankie Carino

Set Design: Jordan Kronquist

Color: Ryan Berger

Sound Design: Th3rd Sound

Music: KAMP

Stylist: Charlotte Patterson

Production: KAMP

Post: KAMP

April 2023

KTH16760 1.png

webpage_cannes_resize.png

Don’t Run Out is an original horror short made to drive awareness of convenience store delivery on Uber Eats. Released at Halloween, the film featured $1 million worth of promo codes hidden in plain sight, so no one experienced the horror of an empty candy bowl. We open on a group of friends gathered around the living room on Halloween night. To the horror of Keke Palmer’s character, she discovers their candy bowl is empty. That could only mean one thing - the candy snatchers are coming.

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_01.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_02.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_03.mp4

Uber Eats_Dont Run Out_H264_KAMPCUT_2022_04.mp4

FEATURED TALENT

UE_Halloween_keke_IG-3.png

UE_Halloween_UE_IG-3.png

UE_Halloween_dannytrs_IG-3.png

The film broke through and drove immediate engagement, with viewers rewatching and sharing the best hidden promo codes on social. Keke Palmer and Dan Tratchenberg even shared the most thrilling moments with their fans. The authenticity of the film made it an instant cult classic amongst horror fans and Uber Eats users, leaving a lasting impact on pop culture. 

Check out Behind The Screams for more Don't Run Out BTS.

ART DIRECTION / CONTENT CREATION / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION (FILM, PHOTO) / PROJECT MANAGEMENT / TALENT MANAGEMENT

Creative Agency: KAMP

Director: Dan Trachtenberg

Production: Great Guns USA

Director of Photography: Jeff Cutter

Editorial: Little House / David Trachtenberg

Color: Company 3

Music: JSM

October 2022

A SHOPPABLE THRILLER STARRING KEKE PALMER

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.