HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

The Brief: Introduce Netflix’s Strong Black Lead during the BET Awards to target a majority black, captive audience.

The Approach: Turn Strong Black Lead into a platform for social purpose. Energize a movement, not a moment.

The Work: A compelling message narrated by one of Netflix’s youngest stars closes in a powerful scene inspired by an iconic moment in black entertainment history.

Netflix Strong Black Lead Great Day in Hollywood-BET-awards

The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 