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The Topps 2023 Series 1 cover featured Seattle Mariner and 2022 American League Rookie of the Year, Julio Rodríguez. To leverage his cover star status, we created The J-Rod Show, a humor-focused campaign that captures Rodríguez’s charisma and channels the joy of the card-collecting hobby.


Throughout the campaign, Rodríguez takes the spotlight in a series of classic TV show formats. From a home shopping channel to a Bob Ross parody, J-Rod introduces the Series 1 product into a greater pop culture conversation.

The campaign launched with the J-Rod Show teaser going live on the massive “Beast” billboard in Times Square.

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CREATIVE DIRECTION / CREATIVE CONCEPT / ART DIRECTION / CONTENT CREATION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP



Director: Ben Berman, Gabe Patay

Photographer: Zach Lewis

Editorial: Matt Taylor, Gabe Bernini
 
Mix: Chip Sloan

Color: Jake Buff

February 2023

TOPPS SERIES 1 TRADING CARDS HAS A NEW COVER STAR

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KAMP hit the trail with Texas-based luxury boot maker Lucchese to create a brand campaign exploring the iconic symbol of the American West — The Cowboy. 

KAMP took two portrayals of modern western luxury — the imagined and the living cowboy — and melded them into one, showcasing how Lucchese exists seamlessly in both. In Texas, they don't have to import luxury. It's already on their feet.

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The Lucchese FW24 campaign came to life through a :30 film (the brand's first commercial),  photography, social postings, and website takeover.

KAMP created the rugged canvas backdrop for the shoot. Starting with an iPad sketch inspired by reference paintings, digital brushes were used to capture the look of an oil painting along with a number of layering techniques to achieve the desired texture on the final scaled up canvas print.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Director of Photography: Brandon Kuzma

Set Design: Lorus Allen

Set Decorator: Vanessa Valarde

Stylist: Jesse Dell

Horse Trainer: Leo Rueda

Video Colorgrade - Clinton Hollister

SFX & Mix - Chip Sloan

Music: Easton

Production: KAMP

Post: KAMP

September, 2024

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.