HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

The Brief: Work with adidas Running to help launch the AlphaBounce, 
a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications. 

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, 
a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

[Campaign Video](https://kampgrizzly.com/work/adidas-alpha-bounce?filter=content "Campaign Video")

This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.



adidas Alpha Bounce stadium

adidas Running Kamp Grizzly Alpha Bounce Stadium

Cult Classic Magazine is a Portland-based collective commissioning 
and publishing creative works across the country.

We use our platform to preserve, promote and support timeless underground creatives who make up the undercurrent of culture. We pull various levers to connect with our audience through print, activations and film, serving as a resource for creators of all kinds to bring their unadulterated visions to life. 

[Visit Cult Classic](https://cultclassicmag.com/ "Visit Cult Classic")