HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

The Brief: Celebrate Coming Out Day, October 11th 2020, through meaningful storytelling that creates empathy and generates conversations.

The Approach: We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story.

The Work: Each story was brought to life through mixed media Instagram carousels and stories for @Facebook.


Facebook Groups: National Coming Out Day Chad 

The Brief: Work with adidas Running to help launch the AlphaBounce, 
a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications. 

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, 
a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

[Campaign Video](https://kampgrizzly.com/work/adidas-alpha-bounce?filter=content "Campaign Video")

This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

