HBO Euphoria Emmy Activation - Labrynth

HBO Euphoria Emmy Activation 2020 - Labrynth

The Brief: Tell stories that show running’s transformative power.

The Approach: Kamp found people who challenge our idea of what it means to be a runner, and told their story to inspire more people to lace up and write their own story of running and its power to free us, heal us and change us.

The Work: A run club coach became a father figure to prisoners, an LA model lost both legs but found a new way to live, a soccer player turned a stereotype into unstoppable ambition. The short films were teased and then released through adidas social channels.

adidas running Ultra Boost campaign with Lauren Wasser for Stories of Transformation

adidas Running Ultra Boost Campaign Lauren Wasser 

adidas Ultraboost Stories of Transformation Lauren Wasser

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.

[adidas She Breaks Barriers - 15 Sec Commercial](https://kampgrizzly.com/work/adidas-womens-she-breaks-barriers?filter=content "adidas She Breaks Barriers - 15 Sec Commercial")
