Kamp Grizzly, adidas, and the Yeezy brand set up pop-up lemonade stands around the country to give back to the community.
West was joined alongside his family members, wife Kim Kardashian and his children, North, Saint and Chicago, at the first location aptly situated at The West’s Estate in Calabasas. Partnering up with adidas and families all across America, the lemonade stands were stocked with limited pairs of the YEEZY Boost 700 V2 “Geode.” All proceeds made from the stands went towards National Alliance for Mental illness, a charity chosen by Kanye West himself.
Additional locations popped up over America over the course of the campaign.
Indianapolis, IN Missouri, TX Waterloo, IA Minneapolis, MN Alton, IL West Chester, OH Belle Fourche, SD Cedar Rapids, IA