The Brief: Work with adidas Running to help launch the AlphaBounce, 
a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications. 

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, 
a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

[Campaign Video](https://kampgrizzly.com/work/adidas-alpha-bounce?filter=content "Campaign Video")

This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.



adidas Alpha Bounce stadium

adidas Running Kamp Grizzly Alpha Bounce Stadium

The Brief: Celebrate Coming Out Day, October 11th 2020, through meaningful storytelling that creates empathy and generates conversations.

The Approach: We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story.

The Work: Each story was brought to life through mixed media Instagram carousels and stories for @Facebook.
