The Brief: Work with adidas Running to help launch the AlphaBounce, 
a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications. 

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, 
a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

[Campaign Video](https://kampgrizzly.com/work/adidas-alpha-bounce?filter=content "Campaign Video")

This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.



adidas Alpha Bounce stadium

adidas Running Kamp Grizzly Alpha Bounce Stadium

The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 

Uber Eats Shake Shack Jeff Staples Launch

Uber Eats Shake Shack Staple Pigeon Design 1

The Brief: Develop a business model and sub-brand for Foot Locker to engage with communities across the country.

The Approach: In response, we developed social action platform. A foundation for change. A blueprint for inspiration and creativity, founded on the pillars of providing access, information and inspiration.

The Work: A logo symbolizing an icon of a change, supported by a brand platform rooted in an expressive color story representing the three strategic pillars. To launch the collective, we created a brand film under one inviting, informative and sincere brand voice.

As we rolled the campaign out, our comms strategy united our ambassadors and general audiences to share how they create change together, selecting community leaders across the country to join the collective.
