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The Brief: Work with adidas Running to help launch the AlphaBounce, a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications.

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work with athletes across the globe.

Campaign Video