The Brief: Work with adidas Running to help launch the AlphaBounce, 
a brand new footwear franchise.

The Approach: For the first time, we were able to help the brand craft the story from product inception, working with footwear design and marketing teams to craft a cohesive campaign with focused product messaging and effective visual communications. 

The Impact: The very first AlphaBOUNCE colorway sold out in 24 hours, 
a first for adidas Running. This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.

[Campaign Video](https://kampgrizzly.com/work/adidas-alpha-bounce?filter=content "Campaign Video")

This project also paved the way for us to develop creative for multiple seasons of AlphaBOUNCE, and work 
with athletes across the globe.



adidas Alpha Bounce stadium

adidas Running Kamp Grizzly Alpha Bounce Stadium

Kamp Grizzly, adidas, and the Yeezy brand set up pop-up lemonade stands around the country to give back to the community.

West was joined alongside his family members, wife Kim Kardashian and his children, North, Saint and Chicago, at the first location aptly situated at The West’s Estate in Calabasas. Partnering up with adidas and families all across America, the lemonade stands were stocked with limited pairs of the YEEZY Boost 700 V2 “Geode.” All proceeds made from the stands went towards National Alliance for Mental illness, a charity chosen by Kanye West himself.

Additional locations popped up over America over the course of the campaign. 

Indianapolis, IN
Missouri, TX
Waterloo, IA
Minneapolis, MN
Alton, IL
West Chester, OH
Belle Fourche, SD
Cedar Rapids, IA

adidas Yeezy Boost - Lemonade Stand Calabasas

Bless your heart burgers teams up with Kamp Grizzly on new “love” burger and gives away hundreds of burgers to those in need.

Portland get's a little love from a burger. Bless Your Heart burgers teams up with Kamp Grizzly on new “love” burger and gives away hundreds of burgers to those in need.