The Brief: Launch the adidas P.O.D. System Franchise in the US market, landing the product in streetwear culture, driving hype, and reinvigorating the Boost technology.

The Approach: Rethink how adidas launches a brand new franchise using a hyper-local IRL campaign that focused on seeding the product and storytelling to targeted cultural tastemakers and communities in LA, CHI, ATL, MIA and NYC.

The Work: Kamp delivered a three-month campaign that hit every major consumer touchpoint, including a three-part influencer seeding & OOH campaign, key boutique activations, adidas own retail events, hyper-local social asset creation, and a five-day creative incubator in Brooklyn, NY.