CLIENT: adidas PROJECT: KID CUDI / VADAWAM 326 RELEASE

The Brief: Create a digital campaign to build hype for the release of Kid Cudi’s first ever adidas footwear.

The Approach: Visualize Kid Cudi’s creative mindset using illustration and animation. Send a message of positivity that inspires imagination and establishes the Vadawam within Cudi’s iconic out-of-this-world theme.

The Work: Digital campaign visuals that speak to Cudi’s creative mindset. Spread out over social media, adidas dotcom and media outlets.

Brand Strategy / Creative Concept / Content Creation / Project Management / Production / Post Production