CLIENT: adidas
PROJECT: KID CUDI / VADAWAM 326 RELEASE

The Brief: Create a digital campaign to build hype for the release of Kid Cudi’s first ever adidas footwear. 

The Approach: Visualize Kid Cudi’s creative mindset using illustration and animation. Send a message of positivity that inspires imagination and establishes the Vadawam within Cudi’s iconic out-of-this-world theme.

The Work: Digital campaign visuals that speak to Cudi’s creative mindset. Spread out over social media, adidas dotcom and media outlets.

Brand Strategy / Creative Concept / Content Creation / Project Management /
Production / Post Production


adidas Kid Cudi Shoe 2021 Art

adidas Kid Cudi Art 1

adidas Ozweego PushaT

The Brief: Remove the barriers to sport for young female athletes, and establish adidas as the women’s sports brand. 

The Approach: The sports media world is undoubtedly male dominated. With adidas, we set out to level the playing field for women in sport, creating a platform to provide more opportunity, access and visibility for women of all ages in every sport. Empowering female youth athletes to get in sport, stay in sport, and be the change for the future of sport.

The Work: A fully integrated year long brand campaign, focusing on four key moments: Pre-Holiday, International Women’s day, Women’s World Cup and International Day of the Girl. Throughout these four key moments, we launched a campaign across all channels, encompassing broadcast, athlete and brand social, athlete video series, eComm takeover, OOH, retail, a Twitter female highschool livestream platform, and two youth sports activations as a proof point to taking action to create real change.

[adidas She Breaks Barriers - 15 Sec Commercial](https://kampgrizzly.com/work/adidas-womens-she-breaks-barriers?filter=content "adidas She Breaks Barriers - 15 Sec Commercial")
