CLIENT: adidas
PROJECT: KID CUDI / VADAWAM 326 RELEASE

The Brief: Create a digital campaign to build hype for the release of Kid Cudi’s first ever adidas footwear. 

The Approach: Visualize Kid Cudi’s creative mindset using illustration and animation. Send a message of positivity that inspires imagination and establishes the Vadawam within Cudi’s iconic out-of-this-world theme.

The Work: Digital campaign visuals that speak to Cudi’s creative mindset. Spread out over social media, adidas dotcom and media outlets.

Brand Strategy / Creative Concept / Content Creation / Project Management /
Production / Post Production


adidas Kid Cudi Shoe 2021 Art

adidas Kid Cudi Art 1

Cult Classic Magazine is a Portland-based collective commissioning 
and publishing creative works across the country.

We use our platform to preserve, promote and support timeless underground creatives who make up the undercurrent of culture. We pull various levers to connect with our audience through print, activations and film, serving as a resource for creators of all kinds to bring their unadulterated visions to life. 

[Visit Cult Classic](https://cultclassicmag.com/ "Visit Cult Classic")

Cult Classic Magazine Sanchez-Kane

Kamp Grizzly presents Cult Classic Magazine Sanchez-Kane Cover

The Brief: Develop a business model and sub-brand for Foot Locker to engage with communities across the country.

The Approach: In response, we developed social action platform. A foundation for change. A blueprint for inspiration and creativity, founded on the pillars of providing access, information and inspiration.

The Work: A logo symbolizing an icon of a change, supported by a brand platform rooted in an expressive color story representing the three strategic pillars. To launch the collective, we created a brand film under one inviting, informative and sincere brand voice.

As we rolled the campaign out, our comms strategy united our ambassadors and general audiences to share how they create change together, selecting community leaders across the country to join the collective.
