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A run club coach became a father figure to prisoners.  An LA model lost both legs but found a new way to live.  A soccer player turned a stereotype into unstoppable ambition. Three short films highlighted that running is not just for elite athletes but can be a tool to help people overcome personal and perceived challenges in life.

Lauren Wasser nearly died from TSS and through it found a new way to live. The short film shows how running has helped this model, activist, and athlete through monumental physical, mental, and emotional transformation. Seven years on, she’s gone from self-confessed “it girl” to a woman redefining beauty, speaking out about TSS, and training to run the NYC Marathon. This was Lauren Wasser’s induction into the adidas brand as an official ambassador for adidas running. 

This film tells the story of Frank Ruona who has been coaching inmates to run marathons for over 14 years. Frank is a seasoned marathon runner and run club coach that has discovered his efforts with coaching inmates has had the power to transform the lives of those prisoners even from behind bars.

Professional soccer player Lindsey Horan shares her transformative story of perseverance. Overcoming stereotypes, naysayers and negativity with determination and hard work.

CREATIVE CONCEPT / CONTENT CREATION / DESIGN / SPATIAL DESIGN / MOTION DESIGN / PROJECT MANAGEMENT / PRODUCTION

Creative Agency: KAMP

Production: KAMP

Post: KAMP

April 2019

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THREE ACCOUNTS OF RUNNING'S TRANSFORMATIVE POWER

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To launch the IVY HEART collection, we immersed audiences in the campaign storytelling of good fortune, joy, and love of every kind with unforgettable moments in New York City and Los Angeles.


Leading up to New York Fashion Week, we transformed the iconic lobby of the Brooklyn Museum into an exhibition-style showroom. Statuesque mannequins were styled throughout to highlight the mix/match versatility of the collection - across gender, personal style, function, and form, alongside shoppable product displays, a 30-foot film wall, and countless photographable moments. 

The first half of the event gave NYC-based adidas Creators Club members the first opportunity to shop the collection ahead of the official drop. While the evening’s Friends and Family launch party brought influencers, press, stylists, and friends of Ivy Park together for an evening of fashion and inclusive love. DJ Mez Monty played a live set as guests toured the showroom, selected gifts from the collection, and captured content in their looks. The event culminated with a performance by Violet Chachki featuring customized IVY HEART pieces.

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Following the NYC activation, we took the campaign to the streets of LA over Super Bowl weekend with a guerilla-style OOH stunt. Our mobile unit street team showed up at 7 locations across Santa Monica, Hollywood, and DTLA projecting IVY HEART campaign content at takeover scale on landmark building facades.

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CREATIVE CONCEPT / ACTIVATION / CONTENT CREATION / FILM PRODUCTION / PROJECT MANAGEMENT / PARTNER MANAGEMENT / TALENT MANAGEMENT / OOH

Creative Agency: KAMP

Production: KAMP

Post: KAMP

February 2022

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.