Kamp Grizzly for adidas x Icy Park with Beyonce 2021

adidas ICY PARK - Zine

CLIENT: adidas
PROJECT: KID CUDI / VADAWAM 326 RELEASE

The Brief: Create a digital campaign to build hype for the release of Kid Cudi’s first ever adidas footwear. 

The Approach: Visualize Kid Cudi’s creative mindset using illustration and animation. Send a message of positivity that inspires imagination and establishes the Vadawam within Cudi’s iconic out-of-this-world theme.

The Work: Digital campaign visuals that speak to Cudi’s creative mindset. Spread out over social media, adidas dotcom and media outlets.

Brand Strategy / Creative Concept / Content Creation / Project Management /
Production / Post Production


adidas Kid Cudi Shoe 2021 Art

adidas Kid Cudi Art 1

The Brief: Drive awareness of new Eats Pass subscription service by creating surprise and delight moments for current subscriber base.

The Approach: A summertime merch drop exclusive
to Eats Pass subscribers that brought back together two New York City icons – Shake Shack and Staple Pigeon.

The Work: An digital campaign centered around a microsite experience and encompassing strategy, social media, web development and an apparel capsule collection collaboration. 