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At the start of 2024, adidas tasked KAMP with developing a narrative throughline telling the story of their partnership with superstar KC Chiefs quarterback Patrick Mahomes. The positioning took shape across multiple touch points throughout the year, coming to life in activations, cultural moments, and a partnership with Texas Tech University.

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KAMP set a clear path that was used to elevate the partnership's presence in football and popular culture at large.

The creative positioning sat under the messaging of “Harmony in Chaos” - a representation of Mahomes competing at the highest level of sport while conquering pressure with boundless joy for the game. 

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Returning to Mahomes' alma mater Texas Tech, KAMP ignited fans by unveiling a massive 45’ x 90’ “It’s Showtime” tifo across the student section. The banner featured an image of Mahomes debuting the new Texas Tech adidas Galvanized jersey in solidarity with the team suited up on the field. 

The stadium exploded with excitement during the reveal which was amplified nationally via a Fox Sports broadcast.

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Drawing on Mahomes' passion for F1 racing, KAMP made a big splash in London during the British Grand Prix with a huge CGI OOH stunt. KAMP recreated a 3D model of the Mahomes II Race Against Time colorway and strung them over iconic London landmarks like Big Ben and the Tower Bridge. The resulting larger-than-life digital stunt blurred reality, driving buzz on social and pushing the shoe into the cultural conversation. 

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ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / COPYWRITING / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / EDITING / MOTION GFX + VFX / PHOTOGRAPHY / POST PRODUCTION / PRODUCTION / PROJECT MANAGEMENT / RETOUCHING / SOUND DESIGN / VIDEO CAPTURE

Creative Agency: KAMP

Director & DP: Preston Smith

Photographer: Kenneth Cappello, Anthony Blasko

Illustrator: Mason Mondon

Stylist: Suna Kwak

Drone Capture: We Fly Aerial Media

Color: Pinata Post

Sound: Th3rd Sound

Production: KAMP

Post: KAMP

November, 2024

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Winning moments call for a bottle pop. With this in mind, Moët & Chandon tapped KAMP to celebrate their winning partnership with the NBA. Through a suite of motion, still, and social content, KAMP brought to life an effervescent campaign featuring game-changing icons known for staying cool under pressure. Legends like Carmelo Anthony, Sue Bird, Don C, and Jason of Beverly Hills shared their journeys of resilience and greatness leading to their own champagne moments.

With ten-time NBA All-Star Carmelo Anthony as our hero talent, KAMP crafted a spot elegantly blending the worlds of Moët and basketball while raising a glass to those who find greatness under pressure.

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Additionally, each member of our cast sat for an in-depth interview, sharing stories and insights into their personal journey of rising to the top.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

DP: Allison Anderson

Stylist: Julia Platt-Hepworth

Sound: Zach Kahl, Sam Curtis

Production: KAMP

Post: KAMP

May 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.