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KAMP and Uber Eats formed a posse and rode into the 2025 Calgary Stampede to deliver deals and old west delight to all the cowpokes.

Rodeo fans moseyed through the Get Almost, Almost Anything General Store for a chance to rope prizes, wrangle Stampede themed Uber Eats swag, snap plenty of pics, and scan the shelves of sundries (Coyote Brew, anyone?) to find deep discounts on grocery and food delivery. Giddy up and yeehawww!

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Guests explored the shelves to hunt down QR codes placed on product throughout the space. When scanned, the codes dropped discounts for restaurant and grocery delivery on Uber Eats so hungry rodeo-goers could rustle up some grub after the Stampede.

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We invited influencers to tour the General Store, try their hand at ring toss, and take full advantage of the many photo ops in the space. Content of the experience flooded social feeds, cementing the activation as a must-visit during the Stampede for fun, rodeo goodies, and plenty of deals on Uber Eats delivery.

ACTIVATION / ART DIRECTION / BRAND STRATEGY / CONTENT STRATEGY / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PARTNER MANAGEMENT / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

Fabrication: Big HQ

Production: KAMP

Post: KAMP

July, 2025

GET ALMOST, ALMOST ANYTHING GENERAL STORE

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Winning moments call for a bottle pop. With this in mind, Moët & Chandon tapped KAMP to celebrate their winning partnership with the NBA. Through a suite of motion, still, and social content, KAMP brought to life an effervescent campaign featuring game-changing icons known for staying cool under pressure. Legends like Carmelo Anthony, Sue Bird, Don C, and Jason of Beverly Hills shared their journeys of resilience and greatness leading to their own champagne moments.

With ten-time NBA All-Star Carmelo Anthony as our hero talent, KAMP crafted a spot elegantly blending the worlds of Moët and basketball while raising a glass to those who find greatness under pressure.

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Additionally, each member of our cast sat for an in-depth interview, sharing stories and insights into their personal journey of rising to the top.

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ART DIRECTION / CONTENT CREATION / CREATIVE CONCEPT / CREATIVE DIRECTION / DESIGN / PRODUCTION / PROJECT MANAGEMENT

Creative Agency: KAMP

DP: Allison Anderson

Stylist: Julia Platt-Hepworth

Sound: Zach Kahl, Sam Curtis

Production: KAMP

Post: KAMP

May 2021

Kamp Grizzly is an independent agency creating meaningful connections between the world’s best brands & the cultures they participate in.